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A century-old V that speaks volumes for the visionary elegance of Gaston-Louis Vuitton. A noble, graphic V that links one contemporary collection to another. The V is the letter of the spirit.

Let us salute the V, a symbolic letter that sets its pure, graphic seal on many Louis Vuitton collections. More than 100 years old, it retains a strong sentimental value and has traveled through time with unchanging elegance. It originally belonged to Gaston-Louis Vuitton, the grandson of Louis. Regarded as the visionary of the family, Gaston-Louis made this letter, with its surround of blue and red, his personal emblem. A century on, this vivid signature looks as modern as ever. It can be found in the women’s and men’s ready-to-wear collections, in accessories and fashion jewelry, and even in high jewelry, whose most recent theme was wittily named “Acte V”. Why not start a treasure hunt, and see where else you can spot the V? 

Tags: Gaston Louis Vuitton, V Line, Video