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LOUIS VUITTON OPENS A PERMANENT POP-UP STORE IN MILAN AT RINASCENTE MILANO, PIAZZA DUOMO

  • LOUIS VUITTON OPENS A PERMANENT POP-UP STORE IN MILAN  AT RINASCENTE MILANO, PIAZZA DUOMO - Louis Vuitton Art & Travel NEWS
  • LOUIS VUITTON OPENS A PERMANENT POP-UP STORE IN MILAN  AT RINASCENTE MILANO, PIAZZA DUOMO - Louis Vuitton Art & Travel NEWS
  • LOUIS VUITTON OPENS A PERMANENT POP-UP STORE IN MILAN  AT RINASCENTE MILANO, PIAZZA DUOMO - Louis Vuitton Art & Travel NEWS
Milan, May 26th 2017 – Louis Vuitton opens the first permanent pop-up store of the House, in Milan, inside the Rinascente

The concept of permanent pop-up store is a real innovation for the House: the pre-existent Louis Vuitton Rinascente store gets a new guise. The ground floor becomes a temporary store with a constantly changing product animation and interior design. This enables the House to show the public a variety of new products.

The protagonist of this new opening is ‘Masters’, a collection of bags and accessories realized in collaboration with Jeff Koons, who brought imagery from his long-standing ‘Gazing Ball’ paintings ­– a series of large-scale hand-painted reproductions of works by the Old Masters – to a range of Louis Vuitton products.

‘Masters’ collection is only the first of the innovations that will animate the new permanent pop-up store Louis Vuitton, opening to public from May 26th and customised to recall the inspirations of the collaborations hosted inside.

Tags: Jeff Koons, Masters, Leather goods, Pop-up Store