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“SERIES 1” FASHION FILMS – FIRST OPUS

Louis Vuitton's campaign, “Series 1”, was designed as an invitation to convey ideas of a designer and fashion collection. Discover now the first video by Annie Liebovitz.

In this latest campaign, the Maison breathes new life into the valuable idea of innovation and ways in which to express it. Annie Leibovitz, Juergen Teller and Bruce Weber produced three photographic stories on the same day, at the same time, in very different venues, to express this very feeling.

Annie Leibovitz shot pictures of Charlotte Gainsbourg in the studios of artists Ellsworth Kelly, Brice Marden and Storm King Art Center in New York. Further beyond the print campaign, go “behind the scenes” with this short film.

Tags: Ad Campaign, Ready to Wear, Collaboration, Video