LV The Book

Child’s play

Inspired by Gaston-Louis Vuitton, during the 1930s Maison Louis Vuitton developed an entire collection of charming wooden toys and games. Once upon a time…

A set of playful kittens keeping children amused with their antics… Toys such as these testify to the extraordinary inventiveness of Maison Louis Vuitton, and deserve their moment in the spotlight. They are evidence of the passion for collecting shared by Gaston-Louis Vuitton, the erudite grandson of the founder, and his wife Renée – a passion that led the couple to open a toy department in the Champs-Élysées store in the 1930s. Described by newspapers of the time as a “veritable Aladdin’s cave”, it lasted until the late 1960s. Today, Maison Louis Vuitton is writing a new chapter with a collection of charming pleasures for little ones… and grown-ups!