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NEW CONCEPT FOR THE POP-UP STORE AT THE RINASCENTE MILANO PIAZZA DUOMO

  • NEW CONCEPT FOR THE POP-UP STORE AT THE RINASCENTE MILANO PIAZZA DUOMO - Louis Vuitton Fashion NEWS
  • NEW CONCEPT FOR THE POP-UP STORE AT THE RINASCENTE MILANO PIAZZA DUOMO - Louis Vuitton Fashion NEWS
  • NEW CONCEPT FOR THE POP-UP STORE AT THE RINASCENTE MILANO PIAZZA DUOMO - Louis Vuitton Fashion NEWS
A modern and refined space dedicated to the second chapter of "Masters".

Opened last May, the Louis Vuitton permanent Pop-up store of Rinascente Milano Piazza Duomo is today dedicated to the second chapter of “Masters” - the limited edition created in collaboration with artist Jeff Koons.
Until mid November, all the clients of the Maison will have the chance to discover the new "Masters" which include: Reclining Girl by Francois Boucher, Delightful Land by Paul Gauguin, Luncheon on the grass by Edouard Manet, The Water Lilies by Claude Monet, Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendome) and Ancient Rome by J.M.W. Turner.
The space is customized in a unique way. While the main works of the second chapter of "Masters" stand on the walls, the famous Jeff Koons's Gazing Balls in blue metal are thrust into the center of the Pop-up store. They balance on plaster statues and reflect on their surface the surrounding space. The blue floor becomes a water mirror that amplifies, along with the stools, the game of reflexes in a pleasant balance of contrasts.

Pop-up store permanente Louis Vuitton
La Rinascente Milano Piazza Duomo
Piazza Duomo
20121 Milano

Tags: Jeff Koons, Masters, Leather goods, Pop-up Store