MY IMPRINTED LIFE
Writing instruments have been essential companions of the traveller across the years, consequently sharing an important history with the house of Louis Vuitton.
As important then as it is in the digital age of today, the fine art of correspondence in its most traditional form is a statement of refinement, exceptional character and personal expression; it is part of an authentic ‘art de vivre’.
From personal correspondences to global art movements and special projects like this initiative by Marie Beltrami, penning letters has always carried a very special signification.
The aforementioned project comprises over 300 envelopes addressed by the artist to famous and to unknown people, both alive and dead, both real and imaginary.
To go even further, each envelope is affixed with a “postage stamp” featuring her own image; another way to free herself from the consignments of the everyday life.
Once again Louis Vuitton is embarking on a new voyage, a writing journey.
As Marie Beltrami would put it: “a return to values I find enchanting”.