The Louis Vuitton space of Rinascente Milano Piazza Duomo, located at the ground floor, changes again, presenting a new permanent concept dedicated to the Men Spring-Summer 2018 Pre-Collection, designed by Kim Jones.
The store has a magical and exotic atmosphere, just like a lost paradise. On the walls coloured like a sunset, there are coconut palms that little monkeys try to reach. In the middle of the space, there is a small eMk6 electric car customized with tropical flowers together with the floral pattern of the Spring-Summer 2018 Louis Vuitton Pre-collection.
The store's offer includes all Men product categories: ready-to-wear, accessories, leathergoods and shoes. Hawaii, with their traditional Aloha shirts, inspired the prints. The name "Louis Vuitton", along with the names of the cities in the world, becomes a slogan printed on t-shirts, shirts and textiles that underlines the link with the journey, which has always been part of the Maison's identity.