The new space in Selfridges department store is located on the ground floor and will host constantly changing product animations. The first animation is the second chapter of ‘Masters’, a collection of handbags and accessories designed in collaboration with Jeff Koons.
The metal rabbit-shaped sculptures - Jeff Koons’ symbol and signature - animate the store along with his work that is illustrated on the walls. The materials used for this setup play with each other and create a pleasant and surprising contrast.
Louis Vuitton invites its clients to visit the first featured display of the pop-up in the accessories area on the ground floor from 22nd November 2017.
LOUIS VUITTON POP-UP STORE
400 Oxford Street, Ground Floor, W1A 1AB London
Open to public from 22nd November
Mon-Sat: 09.00AM - 09.00PM
Sun: 11.30AM - 06.00PM