THE LOCKIT FINE JEWELLERY COLLECTION
Captivating and mysterious, Michelle Williams brings a new facet to feminity within Louis Vuitton’s latest advertising campaign featuring the Lockit Fine Jewellery collection.
A modern symbol of attachment for lovers all over the world, the padlock is one of Louis Vuitton’s iconic signatures, from the Steamer, the Maison’s first bag to be closed with a padlock, to the new Lockit jewellery collection.
Hooked on as a clasp on the bracelets, cuffing the beloved’s wrist, the padlock represents the ultimate step of attachment. While worn as a pendant, it becomes a symbol of freedom, swaying along a chain next to a set of keys, like love that has broken free of convention.
Available in rose, yellow or white gold, a version is adorned in diamonds with an accompanying white gold key.
Discover the Lockit Fine Jewellery collection Here.
Ad Campaign
Fine Jewellery
Photography
Michelle Williams
