For Roland-Garros 2018, Louis Vuitton has joined forces with the French Tennis Federation for the second consecutive year. The Women’s Singles and Men’s Singles champions of Roland Garros’ tournament will respectively win the prestigious Suzanne Lenglen Cup and the Musketeers’ Cup. These trophies will be presented in two trunks designed by Louis Vuitton and customised with the poster for 2018’s tournament. This marks a legitimate collaboration for two illustrious French brands particularly attached to know-how, excellence, art, and promoting Paris and France worldwide.
Since Louis Vuitton was founded in 1854, the customisation of its products through painting has been an integral part of its DNA and traditional know-how. The 2018 Roland-Garros poster, designed by the artist Fabienne Verdier, will be painted on the “trophy” trunks. This customisation, given pride of place once again this year, will add an exceptional and unique artistic touch to these cases. More than a means of identification, customisation above all makes it possible to meet customers’specific needs.