Art & Travel

The Fondation Louis Vuitton presents eight works by Swiss artist Alberto Giacometti from the Collection at the new Maison in Seoul as part of its international “Hors-les-murs” programme. These works are considered key masterpieces of Giacometti’s oeuvre: Tête sur tige [Head on a rod] (1947), Trois hommes qui marchent [Three men walking] (1948), Homme qui chavire [Man who capsizes] (1950), Femme de Venise III [Woman of Venice III] (1956), Grande Femme II [Tall Woman II] (1960) and Têtes d’homme [Heads of a man] (Lotar I), (Lotar II) and (Lotar III) (1964-65).

Espace Louis Vuitton Seoul
Maison Seoul
454 Apgujeong-ro,
Gangnam-gu, Seoul 06015
South Korea

Opening Hours
Monday–Saturday: 11:00 am –7:00 pm
Sunday: 12:00 pm –7:00 pm
Closed on New Year’s Day, Lunar New Year’s Day, Chuseok (Korean Thanksgiving)
Free Admission

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The exhibit will trace more than a century and a half of fashion, from 1870 to the present, along a disruptive timeline, as part of the Museum’s 150th-anniversary celebration. Employing philosopher Henri Bergson’s concept of la durée—time that flows, accumulates, and is indivisible—the exhibition will explore how clothes generate temporal associations that conflate the past, present, and future. The exhibition is made possible by Louis Vuitton, with additional support provided by Condé Nast.

In celebration of the opening, The Costume Institute Benefit, also known as The Met Gala, will take place on Monday, May 4, 2020.  Louis Vuitton’s Artistic Director Nicolas Ghesquière will co-chair the event along with Emma Stone, Lin-Manuel Miranda, Meryl Streep, and Anna Wintour.

With its City Guide and Fashion Eye series, Louis Vuitton explores photographic creation while celebrating the art of travel. Both mirroring trends and setting the standard, with great attention to cosmopolitan transformation, the Louis Vuitton City Guide has explored the most magnetic metropoles for nearly twenty years. Today thirty cities have been revealed through unexpected perspectives on fashion, design, well‑being, contemporary art, gastronomy and culture. Original photographs illustrate the Louis Vuitton City Guide, a vision entrusted to the photography collective Tendance Floue, who reinforce the singular point of view represented in these tomes.

During Paris Photo, the digital version of the Paris City Guide is available for free on the App Store. With Fashion Eye, its series of photography books, Louis Vuitton evokes a city, a region or a country, seen through the eyes of a fashion photographer.

Fashion Eye creates an unprecedented dialogue between emerging talents, seasoned photographers and fashion photography legends.

Discover Louis Vuitton Books

Now totaling nineteen volumes, each album in the series reveals a country, a region, a city, or a destination through the gaze of a fashion photographer. 

In a selection of images from the early 1900s, Baron Adolphe de Meyer, the first great fashion photographer, born in Paris and truly ahead of his time, illuminates the spirit of a Japan opening to the West, thus offering a rare glimpse into its culture and society during this period. French artist Sarah Moon, acclaimed for her style and creativity, returns aboard the fabled Orient Express. With a knowing nod to the passage of time, she reinvents the beauty of a train that captures many of our imaginations, without ever neglecting the full breadth of its story.

Discover the Fashion Eye Series

Mayumi Otero and Raphaël Urwiller, the designers behind Icinori, include many scenes revolving around food through the pages of the Travel Book: Bulgogi and Gimbap (tradition Korean dishes), the Noryangin fish market, a picnic in Yeontral Park, cabbage and watermelon stalls at the Gwangjang market, street food trucks and scenes from Insa-dong, among others.

Find a selection of restaurants below that are featured in Louis Vuitton's City Guide Seoul:

GAON
One of the jewels of great Korean cuisine
M floor, Horim Art Center
317 Dosan-daero, Sinsa-dong, Gangnam-gu

LA YEON
Neoclassical Korean cuisine
23F, The Shilla Seoul
249 Dongho-ro, Jangchung-dong, Jung-gu, Seoul, South Korea

POOM
Modern Korean
49 Duteopbawi-ro 60-gil, Huam-dong, Yongsan-gu

ZERO COMPLEX
Neo-French Bistro, Fusion
30 Toegye-ro 6ga-gil, Namchang-dong, Jung-gu

By connecting immersive digital content to physical images on paper, the Google Lens technology brings the Louis Vuitton Travel Book Seoul to life in an entirely new way.

How to use Google Lens with the Louis Vuitton Travel Book Seoul:
1. Download the Google Lens app from the Google Play Store (Android) or the Google app from the App Store (iOS)
2. Open Lens (Android) or open the Google app and tap the Lens logo on the right (iOS)
3. Point the camera at one of five pages of the Travel Book Seoul and wait until it comes alive: Front Cover, Character Gallery, Bulgogi, Printers, Louis Vuitton Maison Seoul by Frank Gehry.

Learn About the Travel Book
Discover the Seoul City Guide