For Spring-Summer 2020, Men’s Artistic Director Virgil Abloh lionises the instinctive, the habitual and the natural. Flowers, a staple element in fashion, are observed as a naturally occurring metaphor for diversity. Abloh continues to play with the theme of boyhood and playfulness as well as Louis Vuitton’s exploration of dress codes and this can be seen throughout the collection.
Ready-to-wear, leather goods, shoes and accessories are displayed amongst a field of wild flowers, a visual nod to the collection’s inspiration. A unique “Keepall 50 Flowers” will be exceptionally available at the pop-up. This made-to-order masterpiece, encapsulates the expression of Louis Vuitton’s know-how and craftsmanship. Fully embroidered, the bag’s base is enriched with individually handmade flowers, giving an illusion of fresh flowers.
Located on the ground floor of Selfridges London, the pop-up is part of a permanent Louis Vuitton concept store with themes on rotation, showcasing a variety of new products from Women’s to Men’s collections, accessories to travel items, presenting the versatility and the continuous search for innovation and surprise, distinguishing aspects of the Louis Vuitton philosophy.