• NEW CONCEPT FOR THE POP-UP STORE AT THE RINASCENTE MILANO PIAZZA DUOMO

    • NEW CONCEPT FOR THE POP-UP STORE AT THE RINASCENTE MILANO PIAZZA DUOMO - Louis Vuitton Fashion NEWS
    • NEW CONCEPT FOR THE POP-UP STORE AT THE RINASCENTE MILANO PIAZZA DUOMO - Louis Vuitton Fashion NEWS
    • NEW CONCEPT FOR THE POP-UP STORE AT THE RINASCENTE MILANO PIAZZA DUOMO - Louis Vuitton Fashion NEWS
    A modern and refined space dedicated to the second chapter of "Masters".

    Opened last May, the Louis Vuitton permanent Pop-up store of Rinascente Milano Piazza Duomo is today dedicated to the second chapter of “Masters” - the limited edition created in collaboration with artist Jeff Koons.
    Until mid November, all the clients of the Maison will have the chance to discover the new "Masters" which include: Reclining Girl by Francois Boucher, Delightful Land by Paul Gauguin, Luncheon on the grass by Edouard Manet, The Water Lilies by Claude Monet, Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendome) and Ancient Rome by J.M.W. Turner.
    The space is customized in a unique way. While the main works of the second chapter of "Masters" stand on the walls, the famous Jeff Koons's Gazing Balls in blue metal are thrust into the center of the Pop-up store. They balance on plaster statues and reflect on their surface the surrounding space. The blue floor becomes a water mirror that amplifies, along with the stools, the game of reflexes in a pleasant balance of contrasts.

    Pop-up store permanente Louis Vuitton
    La Rinascente Milano Piazza Duomo
    Piazza Duomo
    20121 Milano

    Jeff Koons Masters Leather goods Pop-up Store
  • PERSONALISE YOUR BELT

    Louis Vuitton presents My LV Belt: a new exclusive in-store service for men.

    For the first time, the Maison invites you to create a belt with your own selection of buckles and straps. With 240 possible combinations, My LV Belt ensures a unique and personalised belt adapted to each man’s individual taste.

    Choose from 14 leather straps, ranging from the reversible iconic Taurillon and calf leather straps in classic or playful color combinations, to the non-reversible exotics in ostrich or crocodile. The new 35 mm strap width delivers a modern and sophisticated touch.

    12 lighter and thinner redesigned buckles provide the ultimate finishing detail. The new offer ranges from iconic LV Signature buckles in shiny gold, palladium or ruthenium to twisted buckles, a reinterpretation of the classic LV buckle, by way of more precious, finely inlayed buckles with elegant olive wood or agata zebrata.

    For further personalisation, initials can also be hot-stamped inside the strap.

    Belt Personalisation Customisation Men
  • THE 2018 CRUISE CAMPAIGN

    • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
    • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
    • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
    • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
    • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
    Louis Vuitton presents actress Alicia Vikander as the embodiment of the 2018 Cruise Collection.

    Within a spectacular setting where sky and sea are at their purest, the 2018 Cruise campaign crystalizes the balance between strength and serenity at the heart of the collection.

    Lensed by photographer Patrick Demarchelier, the images feature Alicia Vikander accompanied by variations of the Twist and Capucine handbags. Transported from the show in Kyoto to this remote island of Ibiza, they stand out as striking signals of craftsmanship and design. Meanwhile, Alicia lingers through the landscape, her looks channeling the maverick spirit of Kansai Yamamoto whose vision inspired Nicolas Ghesquière this season. 

    References to Japanese ceremonial dress, samurai, traditional landscape artworks, and Kabuki theatre all emerge through pieces conceived as streamlined statements. In these moments of freedom, the collection becomes yet another expression of Louis Vuitton’s embrace of travel. When the Twist bag adorned with kabuki stickers appears at Alicia’s side, it’s as though she is holding onto a future memento.

    Discover the 2018 Cruise Campaign here

    Photography: Patrick Demarchelier.

    Cruise Patrick Demarchelier Campaign
  • THE 2018 CRUISE CAMPAIGN

    Discover actress Alicia Vikander at the edge of the world in Nicolas Ghesquière’s Japan-inspired collection.

    Amidst an oceanic idyll, Alicia Vikander finds balance in beauty; she draws strength from the elements, and revels in the solitude.

    Realized by Patrick Demarchelier, the film presents Nicolas Ghesquière’s homage to Japan as a journey outward to a minimalist sanctuary, and inward to the soul. Traditional landscape brocades and warrior-inspired surface details channel a dual longing for inner peace and empowerment.

    As the camera sweeps over the water, landing on Alicia gazing out at the sunset, or exploring the remote terrain, it becomes clear that this assertive collection is her only link to the world she left behind.

    Photography: Patrick Demarchelier.

    Discover the 2018 Cruise Campaign here

    Cruise Patrick Demarchelier Campaign
  • MASTERS - A COLLABORATION WITH JEFF KOONS

    • MASTERS - A COLLABORATION WITH JEFF KOONS - Louis Vuitton Fashion NEWS
    • MASTERS - A COLLABORATION WITH JEFF KOONS - Louis Vuitton Fashion NEWS
    • MASTERS - A COLLABORATION WITH JEFF KOONS - Louis Vuitton Fashion NEWS
    • MASTERS - A COLLABORATION WITH JEFF KOONS - Louis Vuitton Fashion NEWS
    October 27th, The second collection of bags and accessories designed with the world-renowned contemporary artist is now available online and in stores.

    The second series of the Jeff Koons Masters collection, further exploring the intersection of fashion and art, is now available in stores and online.

    Recognized as one of the most influential living artists and based on the artist’s “Masters” series of paintings, this second chapter starts on October 27 and includes: Reclining Girl by François Boucher; Delightful Land by Paul Gauguin; Luncheon on the Grass by Edouard Manet; Water Lilies by Claude Monet; The Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendôme) and Ancient Rome by J.m.W. Turner.

    Explore the collection

    Jeff Koons Artistic Collaboration