• HAPPY LUNAR YEAR TO ALL CHINESE COMMUNITIES OVER THE WORLD

    On this Holiday season, Louis Vuitton is happy to celebrate the Chinese New Year and proves it with an exclusive animation dedicated to the seventh sign of the Chinese Zodiac, the wood horse.

    Symbol of freedom and energy, the horse is one amongst the favourite animals of the Chinese, as it played a crucial role in the development of the Chinese Empire. This year, the horse represents one of Louis Vuitton’s core values as an emblem of travel. Thus, the 2014 Wood Horse year is a time of fast victories, unexpected adventure and surprising romance.

    In line with romance, love, fairy tales, heroes and heroines, great adventures are amongst the main sources of inspiration of London based artist and film director, Mustashrik Mahbub. His travel background and talented illustrations of horses naturally brought Louis Vuitton to collaborate with him on this occasion.

    Holiday Season Event Animation Illustration
  • 2013: A YEAR OF DIGITAL INSPIRATION

    In 2013, Louis Vuitton pursued its exploration of the digital world bringing together innovation, creativity and daring to create passionate experiences for our online communities.

    From partnering with artist and fashion filmmaker Quentin Jones, to the encounter with David Bowie in Venice; from the launch of m-commerce in the United States, Europe and Japan, to Marc Jacobs’ live-streamed farewell show with a backstage pass on the social networks, 2013 was a year of many happenings covered on the digital platforms.

    Visiting the Louis Vuitton website is an invitation to immerse yourself within the numerous exhibitions, openings and events occurring throughout the year. Go backstage at the fashion shows or on the set of a photo shoot, share travel tips and adventures, explore the heritage of the House and discover the launch of new iconic products.

    Video Event Digital Louis Vuitton Pass app
  • LOUIS VUITTON PASS APPLICATION IS LAUNCHED

    The Louis Vuitton Pass App invites you to experience a virtual world where Louis Vuitton advertising campaigns are brought to life.

    The new “Louis Vuitton Pass” application is now available for tablets and smartphones on both the App store and Google Play. By scanning the campaign images that feature the App’s icon in magazines and elsewhere, reveal a dedicated space showcasing exclusive content and featured products from the campaign.

    For the launch of Louis Vuitton’s next “Invitation au Voyage” campaign starring Arizona Muse, the new App will reveal in exclusivity the full film on Thursday 7th November. It will not only be possible to watch the film in advance of its official release but also go behind the scenes of the campaign, access ‘making of’ footage and discover the products with the option to purchase. Louis Vuitton fans will also be able to share this inspiring content on social networks or by email and access a Louis Vuitton Store locator.

    Download the App now on the App Store or Google Play.

    Application
  • CITY BAGS: A NATURAL HISTORY

    The most recent illustrated book from Louis Vuitton ‘City Bags: A Natural History’ is unique, clever and playful.

    Adopting a semi-scientific approach to its most emblematic and iconic bags, Louis Vuitton presents the first comprehensive taxonomy of its city bags. Taking the typical categorisation of industrial design objects from last century, this book chronicles the development and evolution of the city bag by appropriating and mimicking the scientific classification of animals and plants. Speedy, Papillon, Alma, Lockit, Noé, Bucket, Neverfull and Pochette, these bags have become today indispensable for the ideal wardrobe. Descended from the four early specimens, The Steamer Bag, The Vanity Case, The Keepall and The Alzer Suitcase, the ancestry of the city bags is delineated in splendour.

    Available in French, English and Italian, this precious edition, published by Rizzoli NY, is exclusively available in Louis Vuitton stores.

    Video Leather Goods Books
  • MARC JACOBS FOR LOUIS VUITTON

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    Louis Vuitton looks back on 16 inspired years of artistic direction from Marc Jacobs.

    Louis Vuitton and Marc Jacobs is a story of two personalities and their contributions to the world of fashion: Louis Vuitton, founder of the House of Louis Vuitton in 1854, and Marc Jacobs, its artistic director since 1997. Two innovators, both rooted in their respective centuries, advanced an entire industry. Two creators, each in his own language, appropriated cultural codes and trends in order to shape the history of contemporary fashion.

    Image Copy rights:
    1998 © Louis Vuitton Malletier / Alvaro Canovas
    1999 to 2004 © Louis Vuitton Malletier / Dan Lecca
    2003/2004 to 2004 © Louis Vuitton Malletier / Frederique Dumoulin
    2004 to 2004 © Louis Vuitton Malletier / Frederique Dumoulin
    2004 to 2005 © Louis Vuitton Malletier / Antoine de Parceval
    2005 © Louis Vuitton Malletier / Chris Moore
    FW 2005/2006 to 2006 © Louis Vuitton Malletier / Antoine de Parceval
    FW 2006/2007 © Louis Vuitton Malletier / Chris Moore
    SS 2012 to SS2014 © Louis Vuitton Malletier / Ludwig Bonnet

    Marc Jacobs Fashion Show Ready to Wear Leather Goods