• TURN LV WITH A TWIST

    Louis Vuitton Presents its Modern Twist Bags Featuring Rocket Girls Members Meng Meiqi, Wu Xuanyi and Fu Jing

    Suitable for day and night wear, the modern  Twist bags with the iconic Twist turn lock are versatile as sported by Rocket Girls Members Meng Meiqi, Wu Xuanyi and Fu Jing to reflect their different personalities and styles. 

    Discover the twist collection

    Twist Pop-up
  • MAISON SEOUL INTERIORS BY PETER MARINO

    • Maison Seoul Interiors by Peter Marino - Louis Vuitton Heritage NEWS
    • Maison Seoul Interiors by Peter Marino - Louis Vuitton Heritage NEWS
    • Maison Seoul Interiors by Peter Marino - Louis Vuitton Heritage NEWS
    • Maison Seoul Interiors by Peter Marino - Louis Vuitton Heritage NEWS
    The new Louis Vuitton flagship in Seoul boasts not only an exterior structure by Frank Gehry but also interiors by celebrated architect and designer Peter Marino.

    Inside the new Maison Seoul, Peter Marino has used the vast volumes of the structure’s five floors to create contrasting spaces, from an entrance hall reaching twelve meters high to more intimate lounges. The inner architecture gives a sense of openness, with an airy “floating” staircase connecting all floors and all of Louis Vuitton’s universes and collections.

    “The interior spaces were designed with a ‘Miesian’ rigor to more strongly emphasize the billowing energetic sculptural quality of Gehry’s exterior.  The interior stone flows in from the exterior. The dynamism of the rectangular volumes cleanly contrasts with the baroque glass shields of the building”, says Peter Marino.

    Discover Maison Seoul

    Architecture South Korea Frank Gehry Peter Marino
  • MAISON SEOUL BY FRANK GEHRY

    Maison Seoul by Frank Gehry - Louis Vuitton Heritage NEWS
    Perched atop the prestigious Cheongdam-dong in the Gangnam district, Louis Vuitton’s new Maison in Seoul marks Frank Gehry’s first creation in South Korea.

    Based on the existing site of the original Louis Vuitton store, this new Maison is a celebration of the strong connection between Louis Vuitton and Korean culture. In imagining his design, Frank Gehry chose to reference not only the shape of the existing Fondation Louis Vuitton in Paris, but was also inspired by elements of historical Korean architecture such as the Hwaseong Fortress, dating back to the 18th century, as well as the swooping movements and white costumes of the Dongnae Hakchum (crane dance). 

    The result is a poetic structure created primarily using Gehry’s trademark curved glass, each panel specially molded and attached to a bespoke metal lattice. The glass covers the entire front of the structure, beginning with a high zig-zagging vestibule and window, leading up to a series of enclosed terraces and culminating in waves of louvered glass panels, to give an impression of flight, or of the roof of the building itself evaporating into the clouds above. The walls and base of the building are constructed from white stone to enhance this sense of weightlessness.

    “What struck me when I first visited Seoul nearly 25 years ago, was the relationship between the architecture and the natural landscape. I still remember clearly the powerful impressions I had stepping up from the garden of Jongmyo Shrine” explains Frank Gehry, adding “I am delighted to have designed Louis Vuitton Maison Seoul, reflecting the traditional values of the Korean culture.”

    Discover Maison Seoul

    South Korea Frank Gehry Peter Marino
  • LOUIS VUITTON WOMEN'S FASHION SHOW IN SEOUL

    Louis Vuitton announces a special Women's Fashion Show will take place at the Incheon Bay Airport, South Korea, to celebrate the occasion of the opening of Maison Seoul.

    The historic Gyeongbokgung Palace, the Korea Furniture Museum, the Dongdaemun Design Plaza, the Arario Museum in SPACE, the Seoul Sky, the Ssamzigil or again the Arario Museum in SPACE: Seoul’s major sites depict a city of many layers and evolving traditions.

    The Women's Fashion Show will take place on October 31st, 2019 at 7 pm (local time). Stay tuned for more on Instagram, Facebook, Twitter, Youtube, KakaoTalk and here at louisvuitton.com.

    #LVSeoul

    Fashion Show Seoul
  • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING

    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    • CELEBRITIES AT LOUIS VUITTON NEW BOND STREET REOPENING - Louis Vuitton Fashion NEWS
    Louis Vuitton's London Maison Reopened with Celebrities Wearing Louis Vuitton.

    Louis Vuitton’s London Maison celebrated its grand reopening in style on the evening of 23rd October. Michael Burke, Chairman and CEO of Louis Vuitton, revealed the renovated Louis Vuitton New Bond Street and welcomed muses, friends of the house, and celebrity guests.  

     

    The exceptional cocktail and dinner included attendees such as Kylie Minogue, Gal Gadot, Shailene Woodley, Riley Keough, Jason Momoa, Noel Gallagher, Naomi Scott, Isabelle Huppert, Stacy Martin, Mark Ronson, Raffey Cassidy, Doutzen Kroes, Maisie Williams, Alexa Chung, Poppy Delevingne, Lady Amelia Windsor, Sabine Getty, Yasmin Le Bon, and Amber Le Bon amongst others.

    Address: 17-20 New Bond Street, London W1S 2RB  
    Open 10am to 7pm, Monday to Saturday. 12pm to 6pm on Sunday.

    Discover Louis Vuitton New Bond Street

    London New Bond Street Store Maison Flagship Opening Celebrities Friends of the House