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The shoot for this campaign took place in Miami, Bruce Weber’s favorite turf. It is composed like a “work in progress” for the photographer, who at first wanted to place his heroines on a boat. It was while seeing the boat being transported to the dock that he decided to leave it “as is”, creating visual dissonance that gives rise to an unusual element of architecture. From this illogical atmosphere emanates a graphic purity, a sort of tension that acts as a counterpart to the models’ vitality.

"Selena’s popularity is fascinating; she’s an icon for her generation. And yet, there is a disarming sincerity and a true presence about her, she’s very direct and grounded". Nicolas Ghesquière.

Discover the full campaign and the collection here.

In a visual symphony, for which Bruce Weber is the pictorial maestro, the various characters that Nicolas Ghesquière likes to call heroines, are captured. Ever on the move, these modern trail blazers are orchestrated as graphic figures, like a tribe of determined women setting out for adventure. A heroine among heroines, Selena Gomez does a star turn for this collection.

"In addition to being an incredible photographer, Bruce Weber is also a true choreographer of images". Nicolas Ghesquière.

Discover the full campaign and the collection here.

Since 1998, Louis Vuitton has been sharing its unique take on the world through its City Guides, offering a careful selection of addresses chosen with originality. A mobile App is also available to complement the collection. Easy to use, in one click you’ll be as well- informed as any local.
On your way to the best travel experience possible.

Seven Louis Vuitton City Guides are now available in Chinese version: Shanghai
and Beijing, and for the first time Paris, New York, London, Rome and Tokyo.

Discover the most fascinating cities of the world here

At the occasion of the Louis Vuitton men’s show related to South Africa, Louis Vuitton launched a campaign called “#MAKEAPROMISE for South Africa” to raise funds for UNICEF.

Among the guests gathered at the Palais Royal, were attending: David Beckham, Kate Moss, Wu Xiubo, Alan Cappelli Goetz, Corey Hawkins, Ben Robson...

Throughout the year, for each sale of the Silver Lockit (bracelet or necklace) in Louis Vuitton stores or on louisvuitton.com, Louis Vuitton donates $200 to UNICEF to help children in emergencies and in vulnerable situations around the world. During this campaign  “#MAKEAPROMISE for South Africa” (one month starting June 23rd), $100 will be directly donated to UNICEF to support programmes in South Africa, while the other $100 will be donated to children in need everywhere in the world.   A dedicated photocall was set up in Kim Jone’s showroom and backstage, allowing guests to #MAKEAPROMISE for South Africa.

For more information, please visit: www.louisvuitton.com/lvforunicef

Kim Jones' guests talk about the details from the show, the materials and their favourite pieces. Interviewed after the show, outside near the collumns of the Palais Royal, they tell us what they thought of the show and the collection.

Credit : Daniel Buren, "Les Deux Plateaux", permanent in situ sculpture, Cour d'honneur du Palais-Royal, Paris, 1985-1986. © DB-ADAGP Paris