LV NOW

During the launch of the #MakeaPromise project at the UNICEF Ball in Los Angeles, attending guests shared their thoughts and feelings on the partnership between the French House and the United Nations International Children’s Emergency Fund.

Discover the point of view of some of the guests including Léa Seydoux, Xavier Dolan, Jennifer Connelly, Nicole Kidman, Adèle Exarchopoulos, Selena Gomez, Doona Bae, David Beckham.

Through the partnership with Louis Vuitton, funds raised will support UNICEF’s efforts to provide the essential interventions required to protect, save lives and ensure the rights of all children, everywhere.

Find out how to get involved here.

As part of the #MakeaPromise project, acclaimed photographer Patrick Demarchelier attended the UNICEF Ball to capture the guests making their “promise”.

Among the many guests attending: Léa Seydoux, Xavier Dolan, Jennifer Connelly, Nicole Kidman, Adele Exarchopoulos, Selena Gomez, Doona Bae & David Beckham.

Through the partnership with Louis Vuitton, funds raised will support UNICEF’s efforts to provide the essential interventions required to protect, save lives and ensure the rights of all children, everywhere. During 2016, a specially designed product, the Silver Lockit, will be available in Louis Vuitton stores worldwide and on www.louisvuitton.com/lvforunicef for each sale of the Silver Lockit pendant or bracelet, $200 will be donated to UNICEF.

Find out how to get involved here.

In 2016, Louis Vuitton partners with UNICEF to support the world’s most vulnerable children around the world. The aim of this global partnership is to raise funds for UNICEF and help support children that are exposed to conflicts, diseases, natural disasters and other situations that threaten their safety and well-being.

Louis Vuitton will leverage its resources to organize fundraising and awareness raising activities. A specially designed product – the Silver Lockit – which symbolizes protection and which seals one’s commitment, will be available in Louis Vuitton stores worldwide and on www.louisvuitton.com/lvforunicef starting January 13th 2016. For each sale of the Silver Lockit pendant or bracelet, $200 will be donated to UNICEF.

“UNICEF is a strong and reliable leader in humanitarian action. Together, we can make a real difference to children in the most vulnerable situations” said Michael Burke, Chairman and CEO of Louis Vuitton.

Get involved here.

Mixing styles and catering to her every whim, Léa Seydoux perfectly embodies the Louis Vuitton woman. A multi-faceted woman, independent and modern.

“I feel extremely proud at the thought of representing such a strong symbol of French elegance, an iconic brand whose initials are known the world over. I deeply admire Nicolas’ work, especially his newness. His incessant search for novelty is also highly impressive“. Léa Seydoux

Awarded a Palme d’Or in 2013 for her role in “Blue Is The Warmest Colour”, the most recent Bond girl from “Spectre” will make her first appearance for the Maison Louis Vuitton at the Unicef Ball on 12th January 2016. Wearing a custom-made design for the occasion, she will accompany Nicolas Ghesquière, Artistic Director of Women’s collections.

Photography by Alasdair McLellan

The heroine shot by Bruce Weber, known for his images that capture youth's vitality, is truly multi-facetted. In Tampa, a timeless town on the west coast of Florida, a group of girls takes to the street with the haughty insouciance of an idealistic age when the world holds nothing but the promise of conquest.

Among them are Jaden Smith, the young hero of a new generation that worships stylistic freedom.

​“Only Bruce Weber can capture the energy of a group and orchestrate it in vibrant harmony. Why does Jaden Smith star in this campaign? He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man’s trench or a tuxedo. Jaden Smith conveys something very interesting about the integration of a global wardrobe. He’s found an instinctive balance that makes his extraordinary attitude a new norm. That really inspired me in the creative process for this collection.” - Nicolas Ghesquière

Discover the full campaign and the collection here.