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At the very heart of the Niterói Contemporary Art Museum, an architectural masterpiece designed by the architect Oscar Niemeyer, the enchanting scenography of the Louis Vuitton show underlines the inspiring details of Nicolas Ghesquière's collection. The artistic Director of the Maison Louis Vuitton offers a visionary aesthetic through a creative reinterpretation of iconic codes, patterns and fabrics that embody the Louis Vuitton identity. Among the highlights, discover the boombox, a unique creation inspired by the historical House's trunks.

First impressions, favourite pieces, memorable moments... Many personalities were interviewed backstage at the Niterói Contemporary Art Museum (MAC) about the Louis Vuitton Cruise 2017 collection. Alicia Vikander, Catherine Deneuve, Jaden Smith, Zendaya, Doona Bae, Liu Wen, Tao Okamoto, Isabeli Fontana, Alessandra Ambrosio tell us their feelings of the collection.

 Brazilian idealism and Rio de Janeiro are the starting point for Cruise 2017. The collection captures the country’s vitality, energy, multi-culturalism, freedom, urban futurism and romanticism — all the dynamic feeling the city inspires. The architect Oscar Niemeyer harmonises the paradox of civilisation versus the natural, while Brazil and its environmental utopia provides the ideal backdrop.

"I so admire the power of Oscar Niemeyer’s conviction. His vision, his radicality, his utopia even. Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates. For me, the main question was how to incorporate into my collection all these elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment."  - Nicolas Ghesquière.

The landmark building, that looks like it has landed on the side of a hill overlooking Guanabara Bay, facing Rio, was built in 1991 and inaugurated in 1996. The white structure is reflected in a pool surrounding its cylindrical base, “like a flower”, as the modernist architect described it.

In this fascinating setting, photographer Saskia Lawaks captured the guests a few seconds before the show, taking their seat in the front row. Among the celebrities present: Alicia Vikander, Jaden Smith, Zendaya, Doona Bae, Liu Wen, Catherine Deneuve, Sophie Charlotte…

Louis Vuitton chose the breathtaking location of the Niterói Contemporary Art Museum (MAC), designed by celebrated Brazilian architect Oscar Niemeyer, for its third Cruise Collection under designer Nicolas Ghesquière. The white modernist structure is reflected in a pool surrounding its cylindrical base, 'like a flower' as the famed architect described it. This will be the first time the museum has ever hosted a fashion show.
Make sure you follow the event on May 28th, 4:30pm, Niterói time (Brazil) broadcast live on louisvuitton.com and on Snapchat.