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Inside the new Maison Seoul, Peter Marino has used the vast volumes of the structure’s five floors to create contrasting spaces, from an entrance hall reaching twelve meters high to more intimate lounges. The inner architecture gives a sense of openness, with an airy “floating” staircase connecting all floors and all of Louis Vuitton’s universes and collections.

“The interior spaces were designed with a ‘Miesian’ rigor to more strongly emphasize the billowing energetic sculptural quality of Gehry’s exterior.  The interior stone flows in from the exterior. The dynamism of the rectangular volumes cleanly contrasts with the baroque glass shields of the building”, says Peter Marino.

Discover Maison Seoul

Based on the existing site of the original Louis Vuitton store, this new Maison is a celebration of the strong connection between Louis Vuitton and Korean culture. In imagining his design, Frank Gehry chose to reference not only the shape of the existing Fondation Louis Vuitton in Paris, but was also inspired by elements of historical Korean architecture such as the Hwaseong Fortress, dating back to the 18th century, as well as the swooping movements and white costumes of the Dongnae Hakchum (crane dance). 

The result is a poetic structure created primarily using Gehry’s trademark curved glass, each panel specially molded and attached to a bespoke metal lattice. The glass covers the entire front of the structure, beginning with a high zig-zagging vestibule and window, leading up to a series of enclosed terraces and culminating in waves of louvered glass panels, to give an impression of flight, or of the roof of the building itself evaporating into the clouds above. The walls and base of the building are constructed from white stone to enhance this sense of weightlessness.

“What struck me when I first visited Seoul nearly 25 years ago, was the relationship between the architecture and the natural landscape. I still remember clearly the powerful impressions I had stepping up from the garden of Jongmyo Shrine” explains Frank Gehry, adding “I am delighted to have designed Louis Vuitton Maison Seoul, reflecting the traditional values of the Korean culture.”

Discover Maison Seoul

The historic Gyeongbokgung Palace, the Korea Furniture Museum, the Dongdaemun Design Plaza, the Arario Museum in SPACE, the Seoul Sky, the Ssamzigil or again the Arario Museum in SPACE: Seoul’s major sites depict a city of many layers and evolving traditions.

The Women's Fashion Show will take place on October 31st, 2019 at 7 pm (local time). Stay tuned for more on Instagram, Facebook, Twitter, Youtube, KakaoTalk and here at louisvuitton.com.

#LVSeoul

Louis Vuitton’s London Maison celebrated its grand reopening in style on the evening of 23rd October. Michael Burke, Chairman and CEO of Louis Vuitton, revealed the renovated Louis Vuitton New Bond Street and welcomed muses, friends of the house, and celebrity guests.  

The exceptional cocktail and dinner included attendees such as Kylie Minogue, Gal Gadot, Shailene Woodley, Riley Keough, Jason Momoa, Noel Gallagher, Naomi Scott, Isabelle Huppert, Stacy Martin, Mark Ronson, Raffey Cassidy, Doutzen Kroes, Maisie Williams, Alexa Chung, Poppy Delevingne, Lady Amelia Windsor, Sabine Getty, Yasmin Le Bon, and Amber Le Bon amongst others.

Address: 17-20 New Bond Street, London W1S 2RB  
Open 10am to 7pm, Monday to Saturday. 12pm to 6pm on Sunday.

Discover Louis Vuitton New Bond Street

A Louis Vuitton pop-up store will open on the first floor of Seoul's Galleria EAST from October 28th through November 7th, 2019, offering clients an advance opportunity to discover and purchase select items from the Cruise 2020 Collection.

The design of the pop-up store is inspired by the TWA Flight Center architecture at John F. Kennedy International Airport in New York, where Louis Vuitton's Cruise 2020 show took place this past May. This building was designed by Finnish-American architect Eero Saarinen as an ode to the jet age, striking a  balance between the concrete structure and ample natural light. For the space at Galleria EAST, the lightness and brightness of TWA Flight Center has been transported to Seoul.

Louis Vuitton's Cruise 2020 Collection, unveiled for the first time in South Korea at the Galleria Department Store, captures the joy of embarking on a new journey through sophisticated printing, clever embroidery, and dazzling brocades.

Seoul Galleria East Cruise 2020 Pop-Up
Address: EAST 1F, Galleria Department Store, 407, Apgujeong-ro, Gangnam-gu, Seoul, Korea
Products: Leather Goods, Accessories, Shoes, Clothing
Opening hours: Monday - Thursday 10:30 am – 8:00 pm, Friday - Sunday 10:30 am – 8:30 pm
Contact: +82 (0)2-3432-1854