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The Campaign unfolds as a travelogue: photographer Angelo Pennetta captured the models Rianne van Rompaey, Fei Fei Sun and Kit Butler in sublime landscapes of Vietnam, from Ha Long Bay to Ninh Binh and its temples. Against these evocative backdrops, each shot expresses the serenity and magic of travel, embodied by Louis Vuitton’s iconic leather goods.

As if suspended in time, the new campaign expresses the importance of imagination and escapism, two values that are at the heart of Louis Vuitton, while also inviting us to slow down and refocus on what is essential. Through the spectacular landscapes of Vietnam, Pennetta’s images along with styling by Fran Burns capture a sense of the eternal that can be found in even the most fleeting of moments.

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With the LVMH Prize's 6th edition the group confirm its ongoing commitment to supporting young fashion designers and contribute to the future of fashion. The Jury selected the winner of the sixth edition of the LVMH Prize among the eight finalists : Thebe Magugu, 26, South African, based in Johannesburg. The Jury also awarded a special prize, henceforth known as the Karl Lagerfeld Prize, in tribute to the great designer. The recipient of the 2019 Karl Lagarfeld Prize is Hed Mayner, 33, Israeli.

Swedish actress Alicia Vikander, ambassador and friend of the house, winner of an Oscar for best supporting actress in 2016, presented the Prize trophy, a sculpture especially designed by the artist Jean-Michel Othoniel.

In this traveling exhibit, Louis Vuitton's story is told through an exclusive selection of one-of-a-kind objects from the Maison's archives from 1854 to today.  Presented as a thematic itinerary, the exhibit celebrates the strong pioneering spirit that has characterized the Maison since its creation 165 years ago. Focusing on four fundamental aspects: inventions, travel, the art of preserving objects and the icons of the Maison, Time Capsule shows just how visionary Louis Vuitton has been in foreseeing travellers’ desires and needs as everyday means of transportation has drastically evolved over time. 

For this Italian edition, one of the special pieces on display is "Boîte Milano", a unique trunk made for the International Exhibition of Decorative and Modern Arts of Paris in 1925. Time Capsule Milan also features modern-day objects such as ready-to-wear creations by the current Women's Artistic Director Nicolas Ghesquière and Men's Artistic Director Virgil Abloh, as well as pieces from Louis Vuitton's Objets Nomades Collection in collaboration with internationally renowned designers such as Patricia Urquiola and Marcel Wanders.

Time Capsule Exhibition Milan
Piazzetta Reale, Milano
From September 20th to October 20th, 2019
Open everyday from 10 am to 8 pm
Free entrance
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Since 2016, traveling has set the tone for Louis Vuitton’s olfactory creations. A journey that is more a metaphor, experienced within the soul, than an expedition across expanses of land and sea; in this adventure, the rush of departure matters more than the destination; a journey that has every sense eagerly poised to respond, as you need only close your eyes to be whisked away to the far ends of the earth.

Cœur Battant occupies its own place in the emotional cartography of the Maison’s creations: like a wave of emotion sweeping through you, this fragrance is an invitation to listen to your heart and live every moment with passion.

The Master Perfumer Jacques Cavallier Belletrud gives body to this instinctive and passionate perfume with a luscious bite of sparkling pear inciting you to enjoy life to the full. Then comes the perfume’s beating heart of sunny Egyptian jasmine and sensual ylang-ylang, a luminous flower that blooms in the tropics, bringing a sensation of delectable opulence. Highlighting this heart of white blossoms, patchouli adds depth to the composition. A perfume with a compelling character, suspended somewhere between freshness and sensuality.

A perfume that is an ode to life, a scent that captures the dizzying excitement of pending emotion, just as its creator desired.

A fragrance for women – purely and simply.

Cœur Battant joins the first nine perfumes in the collection: Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux, and Le Jour Se Lève.

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As one of the Maison’s New Classics, the Capucines is continually reimagined with new finishes, colors, and materials. For Fall 2019 these include rich emerald, crimson red, and golden yellow taurillon leathers accented by python details – a fashion-forward statement to usher in the colors of the new season.

Discover the Capucines