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The Cruise campaign lands in a new territory, Rio de Janeiro, Brazil.

A quest for freedom and adventure on the other side of the world is what the Louis Vuitton spirit of travel is all about. Here, Alicia Vikander, the actress star of this campaign embodies the Louis Vuitton woman.

By her side are the emblematic Twist and Capucines handbags. A new sign of discreet elegance, the Capucines is the house’s savoir-faire incarnate, while the Twist is a modern classic designed by Nicolas Ghesquière.

Discover the 2017 Cruise Campaign here.

The Cruise campaign lands in a new territory, Rio de Janeiro, Brazil. This location is a natural follow-up to the 2017 Cruise presentation which was staged here last May in the exclusive Niterói Contemporary Art Museum (MAC). A landmark building in Brazil, designed by celebrated Brazilian architect Oscar Niemeyer.

The campaign images were also shot in the MAC and on the beach, a spectacular landscape of modernist space and escapism captured by photographer Patrick Demarchelier.

Here, Alicia Vikander, the actress star of this campaign carries on the emblematic Twist and Capucines handbags.

Discover the 2017 Cruise Campaign here.

Photography: Patrick Demarchelier.

Tone-on-tone Monogram pattern, the chain and strap motif, the iconic leopard pattern by Stephen Sprouse... the cashmere and silk scarves literally envelope you in a blanket of softness. Effortlessly elegant, they are a must to brighten chilly days.

View the scarf selection here.

Discover a selection of graphic fashion accessories with which to match here.

One of the most prominent events of the France-Russia Year of Cultural Tourism (2016-2017), this exhibition pays tribute to one of the greatest art patrons of the early 20th century, Sergei Shchukin, the visionary Russian collector of French modern art.

Thanks to the generous contribution of the Hermitage Museum and the Pushkin State Museum, which took part in the creation of the project, the exhibition will have the opportunity to present a significant ensemble of 160 major pieces by the Impressionist, Post-Impressionists and Modern masters from the Shchukin collection. There will be a particular emphasis on the art of Monet, Cézanne, Gauguin, Rousseau, Derain, Matisse and Picasso, alongside works from Degas, Renoir, Toulouse-Lautrec and Van Gogh.

Fondation Louis Vuitton
Icons of Modern Art. The Shchukin Collection
8, avenue du Mahatma Gandhi, Paris XVI
From October 22nd 2016 to February 20th 2017.

Discover the exhibition here

The City Guides collection is expanding. Amsterdam, Lisbon, San Francisco and Taipei join the Louis Vuitton City Guide collection while the mobile app continues to evolve.

Since 1998, Louis Vuitton has been sharing its unique take on the world through its City Guides, offering a careful selection of addresses delivered with flair and conviction.

Highlighting the latest trends and offering unique recommendations, the regularly updated contents of each guide are adapted for travellers as well as residents of the cities being explored.

Launched last year, the mobile application now proposes 29 world cities and thousands of addresses. Easy to use, the App is just a click away from turning you into a local. Your route to the best possible travel experience.

Discover the City Guide universe here

Download on the App Store here