• BEHIND THE FRAGRANCE CAMPAIGN

    • BEHIND THE FRAGRANCE CAMPAIGN - Louis Vuitton Fashion NEWS
    • BEHIND THE FRAGRANCE CAMPAIGN - Louis Vuitton Fashion NEWS
    • BEHIND THE FRAGRANCE CAMPAIGN - Louis Vuitton Fashion NEWS
    • BEHIND THE FRAGRANCE CAMPAIGN - Louis Vuitton Fashion NEWS
    • BEHIND THE FRAGRANCE CAMPAIGN - Louis Vuitton Fashion NEWS
    • BEHIND THE FRAGRANCE CAMPAIGN - Louis Vuitton Fashion NEWS
    • BEHIND THE FRAGRANCE CAMPAIGN - Louis Vuitton Fashion NEWS
    • BEHIND THE FRAGRANCE CAMPAIGN - Louis Vuitton Fashion NEWS
    Emma Stone through the lens of Craig McDean

    The new Fragrance Campaign showcases House Ambassador Emma Stone against a succession of unmistakable Los Angeles locales. From a movie ranch on the outskirts of the city to Griffith Park, one of LA’s hidden treasures, director Sam Mendes and photographer Craig McDean train their lenses on the actress as she lives different moments and emotions in a woman’s life journey. Whether driving down the Pacific Coast Highway, California’s (and perhaps the world’s) most scenic route or taking the stage of the Los Angeles Theater, she basks in the various moments that add up to the journey of life.

    Get a glimpse of the making of the film shoot.

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    Fragrance Campaign
  • LES PARFUMS LOUIS VUITTON: ATTRAPE-RÊVES

    LES PARFUMS LOUIS VUITTON: ATTRAPE-RÊVES - Louis Vuitton Fashion NEWS
    The newest addition to Les Parfums Louis Vuitton

    Setting out to discover distant horizons can lead to experiences that are as unexpected as they are magical. An aurora borealis rising across a lava desert. A cloud of fireflies taking flight in a tropical forest. A shower of shooting stars raining down over the open sea. Such rare and fantastic phenomena become engraved in the memory forever. Fascinated by such fleeting moments that you wish you could keep forever, Louis Vuitton Master Perfumer Jacques Cavallier Belletrud dreamed up an enchanting composition: a jubilant perfume that stirs the senses and inspires awe. Raw cocoa powder mingles with a bouquet of peonies, followed by the patchouli heart and enlivened by litchi’s fresh and sparkling notes. Find the festive fragrance featured in the current Fragrance Campaign starring Emma Stone.

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    Fragrance
  • LES PARFUMS LOUIS VUITTON: NINE OLFACTORY EMOTIONS

    The Journey of Les Perfums Louis Vuitton continues

    Intimate, abstract and metaphorical, travel is not a destination - it's a feeling. Inspired by suspended moments in time, Les Parfums Louis Vuitton celebrate continuous movement that nourishes body and spirit. The collection now counts nine olfactory emotions with the launch of Attrape-Rêves. The passionate spirit of the fragrances, signed by Maître Parfumeur Jacques Cavallier Belletrud, is incarnated by House Ambassador Emma Stone in the Maison’s first fragrance campaign film. Louis Vuitton invites you to explore the senses and set off for new horizons.

    Discover the collection

    Fragrance
  • LES JOURNEES PARTICULIERES 2018

    • LES JOURNEES PARTICULIERES 2018 - Louis Vuitton Heritage NEWS
    • LES JOURNEES PARTICULIERES 2018 - Louis Vuitton Heritage NEWS
    • LES JOURNEES PARTICULIERES 2018 - Louis Vuitton Heritage NEWS
    • LES JOURNEES PARTICULIERES 2018 - Louis Vuitton Heritage NEWS
    • LES JOURNEES PARTICULIERES 2018 - Louis Vuitton Heritage NEWS
    • LES JOURNEES PARTICULIERES 2018 - Louis Vuitton Heritage NEWS
    • LES JOURNEES PARTICULIERES 2018 - Louis Vuitton Heritage NEWS
    After the success of the past three editions, the Journées Particulières reopened the doors to Louis Vuitton's ateliers last week-end, on October 12th, 13th and 14th, 2018.

    The driving theme behind the Journées Particulières was to enable more visitors to discover the inner workings of our, often secular, continually innovative Houses which form part of our heritage. The 4th edition focused on experiences, interaction and encounters. Each venue offered a unique and original tour, designed by the host House.

    In addition to the Louis Vuitton Workshops in Asnières, France, and Fiesso d'Artico in Veneto, Italy, two new locations were opened to the public this year: Les Fontaines Parfumées in Grasse, South of France, and the Louis Vuitton Ducey Workshop, in Normandy, France.

    Photographs in order of appearance: Les Fontaines Parfumées (x3), Fiesso d'Artico (x2), Asnières (x2), and Ducey Workshop (x1).

    Find out more about the event here: https://www.lvmh.com/lesjourneesparticulieres/

    Event Les Journées Particulières Workshop Les Fontaines Parfumées Asnières Savoir-Faire
  • INTRODUCING THE LOUIS VUITTON NEW WAVE COLLECTION

    The Louis Vuitton New Wave collection heralds a new attitude, taking inspiration from the musical genre of the same name to revisit the joyful, colourful spirit of the Eighties in an unexpected way.

    This collection is rooted in the art of travel that sealed the House’s reputation as soon as it was founded in 1854. In particular, one trunk was decorated with a graphic, multicoloured motif that undulated like a wave. From this historical detail comes the subtle quilted design of the “Louis Vuitton New Wave” line. To make these bags the ideal everyday companion, like a favorite leather jacket you never leave home without, the house chose to create each style in exceptionally soft, supple lambskin.

    A rainbow silkscreen motif reprising the energetic rhythm of waves spells out “Vuitton” on the bags’ removable handles creating a relaxed attitude that celebrates the many pleasures of fashion within the context of Louis Vuitton’s signature timelessness. Versatile and easy to take anywhere, these shapes adapt to any setting and situation thanks to multi-wear chains. Functional and alluring, the shoulder bag style in small or large sizes can be worn over the shoulder, cross-body, or short. The tote format cleverly blends a rock spirit with more classic chic, and the clutch moves seamlessly from day to night like a chameleon.

    Explore the collection further here.

    Bags Leather goods