LV NOW

As it has travelled through time, certain of its features and meanings remain the same. Challenging the boundaries between craftsmanship, art and design, Louis Vuitton has repeatedly embraced the notions of innovation, collaboration and daring throughout The Monogram’s history.

It is within this context that Louis Vuitton’s ‘The Icon and The Iconoclasts: Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; re-presenting something we think we all know in an extraordinary, individual and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.

Here, Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo radically, personally and playfully realise an unparalleled collection, briefly presented in this video.

Discover ‘The Icon and The Iconoclasts: Celebrating Monogram’ here.

Between two performances on Broadway with the sparkling revival of the Tony Award-winning musical “Cabaret”, Michelle Williams drops by Peter Lindbergh’s New York studio to appear in the new advertising campaign for Louis Vuitton. Styled by Carine Roitfeld, the actress shows a modern allure as she dons pieces from Nicolas Ghesquière’s collections.

Originally created in 1958, the Lockit has ceaselessly reinvented itself, now, more supple in cashmere calfskin, with elegant curves and rounded lines. Here, this new campaign spotlights new shades: beige Galet and Black with python trim.

Discover the array of Lockit handbags here.

In addition to his participation in the Icon and the iconoclasts project, Frank Gehry conceived ethereal sculptures for the Louis Vuitton store windows, inspired by stylish schooners of the past. Crafted from wood covered in pearlescent grey and rosewood metal, they are reminiscent of the glass structure of the soon to open Fondation Louis Vuitton.

Visitors and passers-by can enrich their experience by scanning the sticker image on store windows to access exclusive content on the project and details on products displayed, with the possibility to share these findings on social media.

Get started now by downloading the App on the App Store or Google Play.

Yves Carcelle, CEO Louis Vuitton from 1990 to 2012, was a pioneer and a visionary leader which elevated Louis Vuitton from a trunk maker to a world renowned luxury house. He oversaw the brand’s extension of activities and its worldwide development. Beyond his natural abilities as a team leader and his outstanding results, above all, he perfectly represented the Maison Louis Vuitton.
With a unique sense of strategy and a strong comprehension of the brand, he was behind the house’s important milestones such as the recruitment of Marc Jacobs as Artistic Director, from 1997 to 2013, and collaborations with artists such as Stephen Sprouse and Takashi Murakami.
His temperament was, in many regards, the one of a relentless adventurer; his passion and devotion could only be matched by his sense of detail and obsession for quality in everything he undertook. He embraced life and exuded warmth and enthusiasm with all those surrounding. With a spirit for sailing, he was long-time supporter of the Louis Vuitton Cup and America’s cup Challenger series and a true traveller in every sense of the word.
All who have had the chance to collaborate with him, and those currently working at Louis Vuitton today, would like to thank him.
Merci Yves.




Photos : 1 – Yves Carcelle at the Fondation Louis Vuitton (© Louis Vuitton Malletier/ Victor Fraile). 2 - with Nelson Mandela (© Louis Vuitton Malletier/ Stéphane Muratet). 3 - with Takashi Murakami (© Louis Vuitton Malletier/ Stéphane Muratet). 4 - with Gong Li (© Louis Vuitton Malletier/ Mazen Saggar). 5 - with Marc Jacobs. 6 - with Yayoi Kusama (Joe Schildhorn/ BFAnyc.com). 7 – Yves Carcelle at the opening of the Ulaanbaatar store in Mongolia (© Louis Vuitton Malletier/ Mazen Saggar). 8 – Yves Carcelle with a Mongol child in his arms (© Louis Vuitton Malletier/ Mazen Saggar). 9 - Yves Carcelle on board of the All4One in Nice, France (© Louis Vuitton Malletier/ Franck Socha). 10 - with Mr. Adrian Hamilton at the Louis Vuitton Classic Boheme Run (© Louis Vuitton Malletier/ Mazen Saggar).

During more than 20 years as its chief executive, and with his remarkable vision, energy and sense of strategy, Yves Carcelle established Louis Vuitton as the world’s foremost brand in the luxury sector.

A graduate of France’s prestigious Ecole Polytechnique and INSEAD business school, Yves Carcelle was the artisan of Louis Vuitton’s development worldwide, especially in Asia and Japan.  He oversaw Louis Vuitton’s entry into the world of fashion, through Marc Jacobs’ shows, and also into the jewellery and watchmaking sectors.

Yves Carcelle joined the LVMH Group and its Executive Committee in 1989, and following his departure from Louis Vuitton in 2012, he served as Chairman of the Fondation Louis Vuitton.

"It is with deep emotion and regret that I learned of Yves Carcelle’s passing.  A tireless traveller, Yves was a pioneer who embodied the image and values of Louis Vuitton.  Always curious, passionate and in motion, he was one of the most inspiring leaders of men and women whom I have ever had the privilege of knowing.  My thoughts today are with Yves’ family, as well as with all his former staff at Louis Vuitton, who will long remember him as a manager and mentor who was accessible, human and sincere.  Today, the LVMH Group has lost one of its closest and dearest friends and I join in the sorrow of each of us as we mourn Yves passing, but also importantly in our collective appreciation for his life, his work and his legacy," said Bernard Arnault.

Michael Burke, CEO Louis Vuitton, pays tribute to Yves Carcelle on behalf of  Louis Vuitton collaborators “who had the chance to work beside a man who was a visionary, passionate, and inspirational having written one of the most brilliant chapters in the history of worldwide luxury.”