LV NOW

Louis Vuitton celebrates the art of gifting by offering an interactive Game of the Goose featuring a selection of bags, technical accessories, luggage, watches, textiles and even more.

Discover these special Louis Vuitton “golden eggs” plus exclusive content on the Louis Vuitton Pass app (available in the App Store and Google Play). Scan any media image with the app’s icon using your smartphone or tablet and you will be redirected to discover the selection.

Calligrapher, illustrator and most of all talented graphic designer, Letman is responsible for the impressive mural painting in Louis Vuitton’s pop-up store “L’Aventure”, located 22 avenue Montaigne in Paris.

Created in collaboration with multi-faceted editor Tyler Brulé, this unprecedented space highlights Louis Vuitton’s expert authority on travel. To accompany the modern globetrotters this store offers exclusive products, but also a number of unique services. This includes Personalisation (special orders, Mon Monogram service, painting or hot stamping), the Art of Packing or repair and after-sales support by our expert craftsmen.

Choose a destination, pick up your luggage and start your adventure with us.

L’Aventure will be open until 31st December.

The new Louis Vuitton softcases offer a unique match between technique and style. The wide palette of colourful shades is completed with three emblematic Louis Vuitton signatures in selected calfskin leather, offering a perfect hold and protection for your device.

To discover the collection you can immerse yourself into the playful universe of retro gaming with this dynamic video and extend the experience with the interactive animation here. A slightly vintage adventure where you handle the joystick for a game session of revisiting one of the iconic title from the early arcade games era.

To complete the experience, Louis Vuitton has also launched a new service available exclusively online that allows anyone to compose their own softcase from a selected choice of shapes, colours and leather signatures.

Renowned editor-at-large, Kim Hersov shows us how to playfully create the perfect combination of pieces from both the Louis Vuitton’s 2014 Cruise collection and the Icon collection.

She experiments with the sophisticated bohemian style of the Cruise collection by pairing it with the quintessential pieces of the Icon wardrobe inspired by Charlotte Perriand’s modern and timeless style. Play with texture, pay attention to detail and complete your look with accessories. Find your own style with a fresh, effortless casual feel.

Originally conceived in 1934, it was a second prize winning project at a design contest held by “L’Architecture d’Aujourd’hui” magazine. The concept was meant to encourage affordable holiday homes, made of natural resources, for a wide-range audience. A pioneer in interior architecture, Charlotte Perriand would later rework the idea with several versions for wealthier vacationers but the project would only remain at an early conceptual stage.

Today, although these studies needed an adaptation to translate the original sketches and notes into a tangible structure, the spirit of the visionary woman has been respected to the fullest with the genuine savoir-faire and help of Charlotte Perriand‘s architecture team. Three vintage Charlotte Perriand tabouret stools, along with three chairs designed by Cassina based on existing models, have also been added to the original furnishings in this model home.