Perched atop the prestigious Cheongdam-dong area of the Gangnam district, the building marks Frank Gehry’s first creation in South Korea and displays a clear connection with the shape of the architect’s Fondation Louis Vuitton in Paris. The opening of the Maison Seoul marks a further link in the strong connection between Louis Vuitton and Korean culture. The very first store in Seoul opened in 1991, followed by a global store following in Cheongdam-dong in 2000. Exhibitions and work by Korean artists have been featured at the Espace Louis Vuitton in Paris, with the House also holding major events in Seoul. In 2017 the landmark ‘Volez Voguez Voyagez’ exhibition dedicated to Louis Vuitton’s heritage and history travelled to the Dongdaemun Design Plaza.
Stay tuned for more information about the opening on October 31st, 2019.