LV NOW

A subtly retro look, reassuring curves, four wheels… Elegant and ergonomic, Zéphyr is the new star of Louis Vuitton’s luggage line. Since 1854, Louis Vuitton has accompanied the world’s most celebrated travellers, defining with each, expertly conceived and painstakingly crafted creations, an art de voyager.

The new Zéphyr trolley case, true to its heritage of craftsmanship, combines respect for tradition with daring modern features. In this video, the dancers twist and turn the case with admirable ease. Both robust and lightweight, this wheeled suitcase is on a roll.

More in the full animation here.

Games have always been popular at Louis Vuitton: Gaston-Louis made and collected board games, and jugglers were even exposed in store windows playing yo-yo in the 1930’s. The legendary chessboard, but also games of skills, cards, or dominos were edited with the colours and style of the Maison for specific occasions. Later in 2008, Louis Vuitton chose to open a new game-playing area by creating a line of Monogram cases and chests for poker, backgammon, dice, and even mahjong.

For this second interpretation of the Louis Vuitton game universe, French artist and illustrator Honet has created this graphic video, in one continual, spiralling thread. These graphic compositions feature the many board and table games Louis Vuitton once created, ranging from the pool table down to the classic chess board whose pattern recalls the iconic Damier print of 1888.

Writing instruments have been essential companions of the traveller across the years, consequently sharing an important history with the house of Louis Vuitton.

As important then as it is in the digital age of today, the fine art of correspondence in its most traditional form is a statement of refinement, exceptional character and personal expression; it is part of an authentic ‘art de vivre’.

From personal correspondences to global art movements and special projects like this initiative by Marie Beltrami, penning letters has always carried a very special signification.

The aforementioned project comprises over 300 envelopes addressed by the artist to famous and to unknown people, both alive and dead, both real and imaginary.

To go even further, each envelope is affixed with a “postage stamp” featuring her own image; another way to free herself from the consignments of the everyday life.

Once again Louis Vuitton is embarking on a new voyage, a writing journey.

As Marie Beltrami would put it: “a return to values I find enchanting”.

The design of Louis Vuitton’s Damier was the result of the creative spark that shined between Louis Vuitton and his son Georges Vuitton, who invented the canvas a year earlier in 1888.
Almost a century later, in 1998, the pattern was reintroduced as the Damier Ebène, and it has been one of the biggest successes of Louis Vuitton. A wide range of Damier canvases have been introduced since then: Damier Azur, Damier Graphite (for the 120th anniversary of the canvas), the embossed leather of Damier Infini or, more recently, the Damier Adventure and Damier Challenge.

One can be sure that with such a strong and recognizable pattern, the Maison Louis Vuitton will create new colourful interpretations in the future. But until then immerse yourself in the original Damier Canvas colours with this short stop-motion film introducing the latest Damier products.

More on the Damier history and collections here

Suited for explorers, archaeologists and adventurers, in the noblest sense of the term, Louis Vuitton’s trunks carry with them deeply engraved memories. Open an old trunk and a myriad of images escape, forgotten odours and anecdotes will resurface.

Hundreds of thousands of trunks have been handmade by Louis Vuitton since the 19th century. They all have their own history. They are scattered throughout the four corners of the globe. Some sleep in attics, others are in museums, others are still travelling. Trunks are like special possessions, carefully preserved or lost forever.

This short film by Les Courtisans immerses us in the visual history of Louis Vuitton trunks; jumping back and forth between the many designs developed by the house throughout the years; a graphic explosion at crossroads between the late 19th and early 21st century.

Each trunk tells its own story, a story told “through those who order them, those who owned them, and the times in which they were made, as if, once wide open, they are no longer trunks but albums” - Patrick-Louis Vuitton.