Arts & Culture - Louis Vuitton Publishing

Fashion Eye Seoul by Sarah van Rij

Fashion Eye Seoul by Sarah van Rij

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Dutch photographer Sarah van Rij transforms the most mundane scenes of everyday life into stories of fleeting moments, revealing a Seoul steeped in nostalgia and mystery in a new title to join Louis Vuitton’s Fashion Eye Series.

Taking in Van Rij’s photographs is akin to watching a lunar eclipse: the chiaroscuro of her black-and-white shots gradually gives way to red tones, by turns calming or strident, in her color work. Reflections, shadows, hidden faces and furtive silhouettes parade through a series of scenes brought together in perfect harmony, with hints of faded beauty. In each image, the gentle essence of the atmosphere captured confronts the palpable excitement of a Seoul in constant motion, with its pedestrians and their gestures. The photographer’s desire to chronicle her impressions of a brief stay is clear. Whether racing down the street, stopping for a coffee, waiting for the subway, or peering through windows, she conveys the delicacy of every moment.



Each book in Louis Vuitton’s Fashion Eye series reveals a country, a region, a city, or a destination through the gaze of a fashion photographer. Title after title, a broad compendium of perspectives emerges, one that shifts with the destinations, including urban panoramas and natural landscapes, scenes of local life, and more contemplative work. Fashion Eye gives rise to an unprecedented dialogue between emerging talents, seasoned photographers, and fashion photography legends.

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