Maison - Commitments 01/29

Louis Vuitton for UNICEF

As part of the Louis Vuitton for UNICEF partnership to raise donations, Louis Vuitton adds four new colors of the Silver Lockit bracelet and launches its first Doudou Louis teddy bear.

The Film

In continuation of the #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds to support UNICEF’s work to provide conflict- and disaster affected children with access to water, sanitation, nutrition, education, health and protection services.

Get Involved

By purchasing the Silver Lockit and Doudou Louis, clients have the opportunity to help children in vulnerable situations. Since its launch, the Louis Vuitton for UNICEF partnership has raised nearly US $13 million for children at risk. Join us.

The Selection

Inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, the Silver LockIt was chosen as a symbol of sealing one’s promise to help children at risk. Incorporating recycled silver and organic cotton cord for the first time, the Silver Lockit bracelets feature the iconic padlock as well as the LV signature circular logo. In a rainbow of pastel colors, the Louis Vuitton for UNICEF Doudou Louis teddy bear is made from organically farmed cotton and is adorned with the signature Monogram textile with embroidered Monogram flower blue eyes.

Silver Lockit X Doudou Louis Bracelet, Recycled Silver And Cord
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Silver Lockit X Doudou Louis Bracelet, Recycled Silver And Cord
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Silver Lockit X Doudou Louis Bracelet, Recycled Silver And Cord
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Silver Lockit X Doudou Louis Bracelet, Recycled Silver And Cord
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UNICEF does not endorse any company, brand, product or service.


Louis Vuitton for UNICEF

Frequently Asked Questions

What is the aim of this “Louis Vuitton for UNICEF” campaign?

Our goal is to help provide care and protection to the world’s most vulnerable children exposed to conflicts, diseases, natural disasters and other issues that threaten their safety and well-being. Louis Vuitton makes a promise to help these children through its support to UNICEF.

Why has louis vuitton chosen children as the cause of its charity campaign?

Louis Vuitton is a House that treasures its past, while embracing the future. Louis Vuitton has always been a family business, transmitting values from generation to generation. Over the course of many years, we have naturally come to the wish to support children worldwide. Children are the future of the world and nothing is more precious than childhood. We would like to provide help and care to those who are in urgent need.

How will you help children?

Together with employees and customers, Louis Vuitton is building a community of supporters and actively raising funds throughout the year for children caught up in humanitarian crises. Louis Vuitton has specially designed a product for this purpose and will organize fundraising activities through ad-hoc events (internally and externally). We will use our assets to communicate and raise awareness worldwide. Funds raised through this campaign will be donated to UNICEF to help children in urgent need.

How can i get involved?

The Silver Lockit has been specially designed and created by Louis Vuitton for this campaign. We see the Silver Lockit as a symbol of commitment and protection. It is a token of our promise to help children and we hope you will share this promise with us. You can get involved by:

  1. purchasing this Silver Lockit (pendant or bracelet): for each sale, Louis Vuitton will donate $100 to UNICEF to help children in urgent need
  2. making a direct donation to UNICEF on
  3. sharing your promise with others on social networks and encouraging your friends to #makeapromise as well and donate to UNICEF

How can we help with a $100 donation?

With $100, you can help UNICEF provide the range of support needed which includes the following:

  • 3 First Aid kits with essential medical supplies to heal and protect children against infections,
  • 12 fleecy blankets to keep babies and children warm and snug in emergency situations,
  • 22 life-saving mosquito nets to help protect children and their families them from malaria.

Will i get a tax refund for the donation?

Louis Vuitton is not entitled to operate a tax refund for the sales of the charity product. However, if you make a direct donation to UNICEF, depending on the country you operate from and on the local tax legislation, you may receive a tax deduction for the donation you made.

How will the louis vuitton for unicef initiative help provide care and protection to the world’s most vulnerable children?

UNICEF believes that every child born into this world has the right to a childhood and a fair chance in life. But for millions of children, their rights are brutally violated and their hopes destroyed nowhere is the harsh reality more apparent than in the lives of children caught up in humanitarian crises. Funds raised by Louis Vuitton will help enable UNICEF to bring support and assistance to at least tens of thousands of children affected by natural disasters, conflicts and diseases. To learn more about the LOUIS VUITTON for UNICEF initiatives, please visit the partnership website at