What is the aim of this “Louis Vuitton for UNICEF” campaign?

Our goal is to help provide care and protection to the world’s most vulnerable children exposed to conflicts, diseases, natural disasters and other issues that threaten their safety and well-being. Louis Vuitton makes a promise to help these children through its support to UNICEF.

Why has louis vuitton chosen children as the cause of its charity campaign?

Louis Vuitton is a House that treasures its past, while embracing the future. Louis Vuitton has always been a family business, transmitting values from generation to generation. Over the course of many years, we have naturally come to the wish to support children worldwide. Children are the future of the world and nothing is more precious than childhood. We would like to provide help and care to those who are in urgent need.

How will you help children?

Together with employees and customers, Louis Vuitton is building a community of supporters and actively raising funds throughout the year for children caught up in humanitarian crises. Louis Vuitton has specially designed a product for this purpose and will organize fundraising activities through ad-hoc events (internally and externally). We will use our assets to communicate and raise awareness worldwide. Funds raised through this campaign will be donated to UNICEF to help children in urgent need.

How can i get involved?

The Silver Lockit has been specially designed and created by Louis Vuitton for this campaign. We see the Silver Lockit as a symbol of commitment and protection. It is a token of our promise to help children and we hope you will share this promise with us. You can get involved by:

1. purchasing this Silver Lockit (pendant or bracelet): for each sale, Louis Vuitton will donate $200 to UNICEF to help children in urgent need
2. making a direct donation to UNICEF on https://support.unicef.org/lvforunicef
3. sharing your promise with others on social networks and encouraging your friends to #makeapromise as well and donate to UNICEF

What is a pinky promise?

The pinky promise is a tradition very popular among children in Eastern Asia. It has also existed in the United States since the 19th century. It is most common among school age children and close friends. You can make a pinky promise by entwining pinkies (little fingers) with another person. This signifies that a promise had been made and sealed. These are promises that come straight from the heart and which are considered almost as a vowel.

Why do you encourage people to make a pinky promise?

Children often show us a simple way to change the world. When they make a promise, they mean it; they seal it with a pinky promise. They make trust, commitment and friendship meaningful. We took inspiration from children themselves, and we ask people to join in our promise to help children in urgent need. We believe that together, we are stronger, and that together, we can make a real difference. This is why we encourage people to show and share their commitment with a pinky promise. We hope this will contribute in raising awareness and also funds for children in emergency situations around the world.

How can we help with a $200 donation?

With $200, you can help UNICEF provide the range of support needed which includes the following:

• 6 First Aid kits with essential medical supplies to heal and protect children against infections,
• 25 fleecy blankets to keep babies and children warm and snug in emergency situations,
• 45 life-saving mosquito nets to help protect children and their families them from malaria.

Will i get a tax refund for the donation?

Louis Vuitton is not entitled to operate a tax refund for the sales of the charity product. However, if you make a direct donation to UNICEF, depending on the country you operate from and on the local tax legislation, you may receive a tax deduction for the donation you made.

How will the louis vuitton for unicef initiative help provide care and protection to the world’s most vulnerable children?

UNICEF believes that every child born into this world has the right to a childhood and a fair chance in life. But for millions of children, their rights are brutally violated and their hopes destroyed nowhere is the harsh reality more apparent than in the lives of children caught up in humanitarian crises. Funds raised by Louis Vuitton will help enable UNICEF to bring support and assistance to at least tens of thousands of children affected by natural disasters, conflicts and diseases. To learn more about the LOUIS VUITTON for UNICEF initiatives, please visit the partnership website at www.unicef.org/lvforunicef