Maison - Store Openings

Maison Seoul: Inspiration

Maison Seoul: Inspiration

Architect Frank Gehry drew the new Louis Vuitton Maison Seoul inspired by the swooping movements of the traditional Korean dance Dongnae Hakchum.

The “Crane Dance” is a centuries-old art, an elegant and hypnotic ode to these birds that symbolize longevity in Korean culture. While dancers spin on one leg, they spread their arms, sending their veiled sleeves fluttering like wings. Echoing their movements, Frank Gehry created an architectural sketch full of tension and clarity, a sketch that will soon come to life as the Louis Vuitton Maison Seoul.

Stay tuned for more information about the opening on October 31st, 2019.

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