Inside the new Maison Seoul, Peter Marino has used the vast volumes of the structure’s five floors to create contrasting spaces, from an entrance hall reaching twelve meters high to more intimate lounges. The inner architecture gives a sense of openness, with an airy “floating” staircase connecting all floors and all of Louis Vuitton’s universes and collections.
“The interior spaces were designed with a ‘Miesian’ rigor to more strongly emphasize the billowing energetic sculptural quality of Gehry’s exterior. The interior stone flows in from the exterior. The dynamism of the rectangular volumes cleanly contrasts with the baroque glass shields of the building”, says Peter Marino.