Fashion - Collections 11/05

The Men's Spring-Summer 2020 Precollection Campaign

For the Pre-Collection Spring-Summer 2020 Campaign, Virgil Abloh chose to focus on the collective energy of today’s youth as it is currently lived in this film directed by Umi.

The Film

Unconscious of one’s age. Each season, Virgil Abloh explores the developmental stages that form a man’s identity and wardrobe. For the Pre-Collection Spring-Summer 2020 Campaign, he chose to focus on the collective energy of today’s youth as it is currently lived in this film directed by Ummmi.

The Campaign

Depicting daily reality and the mundane, photographers Arianna Arcara and Claudio Majorana capture the fleeting moments that create future memories for a group of friends on the edge of manhood.

The Collection