Fashion - Campaigns 01/15

LV Aerogram

Virgil Abloh’s newest collection of Men’s leather goods takes its name and inspiration from the Aerogram, a paper letter sent by airmail that is folded to form a lightweight envelope.

As an embodiment of Louis Vuitton’s signature Art of Travel, the tradition of the Aerogram is intertwined with the history of aviation itself. The new leather line echoes the emblems of this tradition while conveying a vision of travel that is as contemporary as ever.

To connect this tradition to the modern era, the LV Aerogram collection is specially crafted in black grained leather and features clear-cut, almost architectural, lines with bias-cut edges. The bags boast heritage-inspired details such as cloth straps recalling those found inside Louis Vuitton’s historic trunks and embossed leather luggage tags while maintaining an elegant, contemporary, and understated look.

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