Fashion - Campaigns 05/28

LV x NBA Collection

Louis Vuitton launches the second season of the ongoing collaboration with the National Basketball Association (NBA).

The Film

The meeting between the Maison and the professional basketball league explores collective memories of the two cultural institutions around the time of 1990s’ basketball mania. Men’s Artistic Director Virgil Abloh fuses the trademarks of both Louis Vuitton and the NBA in a transversal celebration of pop culture, fashion and sports.

The Campaign

The collection celebrates the unifying and inclusive moments of the game and its diverse characters while reflecting the values of familiarity and relatability key to Virgil Abloh’s work at Louis Vuitton.

Details

Following the LV x NBA line’s original premise, the second collection proposes a complete wardrobe reflected in the idea of the three dress modes of a basketball player: travel, game, and press conference. Bags featuring basketball-net detailing and NBA insignia from the initial season expand into new forms, while a new line of leather goods have been crafted with a grain that imitates classic basketball material.

The Selection