The new collection explores collective memories of both Louis Vuitton and the National Basketball Association (NBA) around the time of 1990s basketball mania. Men’s Artistic Director Virgil Abloh fuses the trademarks of both institutions in a transversal celebration of pop culture, fashion and sports. Several pieces will be exclusively available at the Shinsegae pop-up such as a vintage-inspired Monogram gym bag or a leather varsity-style jacket.
LV x NBA Pop-Up
Shinsegae Times Square
9, Yeongjung-ro, Yeongdeungpo-gu
Seoul – Korea
Open from May 28th to June 6th, 2021