Fashion - Collections 09/17

The New LV Pont 9 Soft

This season, Louis Vuitton extends the emblematic LV Pont 9 family with a supple round version enriched with a large textile strap.

The Film

Embodying effortless Parisian chic, the LV Pont 9 is the perfect example of Louis Vuitton’s commitment to exquisite craftsmanship. Boasting a timeless yet modern style, the new version’s bicolor embroidered strap highlights the Maison’s iconic Monogram motif.

The LV Pont 9

Taking its name from Paris’ Pont Neuf, the oldest and most celebrated bridge that sits opposite the Maison’s headquarters, the bag features the emblematic LV Circle, a reinterpretation of a historic logo from Louis Vuitton’s archives. Adding a refined detail, the Monogram flower is subtly placed under the flap.

The Selection