Maison - Store Openings

Selfridges Pop-Up Store: LV Crafty Pre-Launch

Selfridges Pop-Up Store: LV Crafty Pre-Launch

Louis Vuitton has opened a pop-up space devoted to the new LV Crafty Collection within London’s Selfridges Department Store, a week ahead of the collection’s global launch.


This season, Louis Vuitton has transformed the Monogram Giant canvas with vivid hues and magnified ultra-graphic prints in the new LV Crafty Collection of bags, accessories, shoes, ready-to-wear, and luggage. Expertly blending fine craftsmanship and pop style, the collection draws inspiration from two artistic movements from the second half of the 20th century: graffiti art and neo-expressionism. Available in two colour schemes, cream with either red or caramel, LV Crafty appears on some of the Maison’s most beloved bags – Onthego, NéoNoé and Boite Chapeau Souple.

Located on the ground floor of London's renowned department store Selfridges, the pop-up is part of a permanent Louis Vuitton concept store with themes on rotation. From July 24th to 31st, the LV Crafty Collection will exclusively be available at the Selfridges pop-up before launching in Louis Vuitton stores worldwide.

Store Information
Louis Vuitton Selfridges
Ground Floor
400 Oxford Street
W1A 1AB, London
United Kingdom

Opening Hours
Monday to Saturday, from 10 am to 9 pm
Sunday from 10 am to 9 pm
July 24th to August 23rd, 2020

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