Arts & Culture - Louis Vuitton Publishing

Travel Book Seoul: Food Scenes

Travel Book Seoul: Food Scenes

Icinori’s Louis Vuitton Travel Book Seoul features numerous illustrations devoted to South Korean food culture, an integral part of the life of the city.

Mayumi Otero and Raphaël Urwiller, the designers behind Icinori, include many scenes revolving around food through the pages of the Travel Book: Bulgogi and Gimbap (tradition Korean dishes), the Noryangin fish market, a picnic in Yeontral Park, cabbage and watermelon stalls at the Gwangjang market, street food trucks and scenes from Insa-dong, among others.

Find a selection of restaurants below that are featured in Louis Vuitton's City Guide Seoul:

One of the jewels of great Korean cuisine
M floor, Horim Art Center
317 Dosan-daero, Sinsa-dong, Gangnam-gu

Neoclassical Korean cuisine
23F, The Shilla Seoul
249 Dongho-ro, Jangchung-dong, Jung-gu, Seoul, South Korea

Modern Korean
49 Duteopbawi-ro 60-gil, Huam-dong, Yongsan-gu

Neo-French Bistro, Fusion
30 Toegye-ro 6ga-gil, Namchang-dong, Jung-gu

By connecting immersive digital content to physical images on paper, the Google Lens technology brings the Louis Vuitton Travel Book Seoul to life in an entirely new way.

How to use Google Lens with the Louis Vuitton Travel Book Seoul:
1. Download the Google Lens app from the Google Play Store (Android) or the Google app from the App Store (iOS)
2. Open Lens (Android) or open the Google app and tap the Lens logo on the right (iOS)
3. Point the camera at one of five pages of the Travel Book Seoul and wait until it comes alive: Front Cover, Character Gallery, Bulgogi, Printers, Louis Vuitton Maison Seoul by Frank Gehry.


Discover the Seoul City Guide

Learn About the Travel Book

Read More