Victory Travels in Louis Vuitton
Louis Vuitton and Australian Open
Honoring the House’s long-standing commitment to tennis, Louis Vuitton joins forces with the Australian Open as the event’s Official Trophy Trunk partner, unveiling two bespoke Monogram trunks designed to accompany both the Women's and Men's singles titles.
The Women's Trophy Trunk
Paying tribute to the Daphne Akhurst Memorial Cup, the Women's trophy trunk draws inspiration from the Australian Open's legendary courts through bold blue tones, Louis Vuitton's iconic Monogram canvas and a white 'V' symbolizing both 'Victory' and 'Vuitton'.
The Men's Trophy Trunk
Dedicated to the Norman Brookes Challenge Cup, the Men's trophy trunk reflects Louis Vuitton's enduring connection to tennis through its iconic Monogram canvas, a white 'V' symbolizing both 'Victory' and 'Vuitton', and blue accents inspired by the Australian Open courts.
From Asnières to the Court
Created by Louis Vuitton artisans in the historic Asnières ateliers, the bespoke trophy trunks unite heritage craftsmanship with refined technical expertise. Inspired by the Australian Open's iconic blue courts, the cases feature bold blue interior linings alongside the House's signature Monogram canvas exterior, gold hand-painted details, brass hardware, and hallmark lozine trim — meticulously designed to protect and elevate the winners' trophies.
For the House, sports represent an odyssey of excellence steeped in emotion, mastery and collective memory. By accompanying the world's most iconic trophies, Louis Vuitton transforms victory into cultural resonance — where craftsmanship and the pursuit of transcendence move beyond performance alone.
Carlos Alcaraz
House Ambassador and Grand Slam champion Carlos Alcaraz received the iconic Norman Brookes Challenge Cup during the Australian Open Men's Final, presented in its bespoke Louis Vuitton Trophy Trunk by acclaimed actress Chloë Grace Moretz and tennis legend Marat Safin.
Timeline
- 2023
Partnership Announcement
Louis Vuitton and the Australian Open announce a historic partnership, with the House named Official Trophy Trunk Partner through two bespoke trunks: the Women's Daphne Akhurst Memorial Cup and the Men's Norman Brookes Challenge Cup.
- 2024
Year One — 112th Edition
The hand-crafted trophy trunks make their official debut during the Women’s and Men’s finals ceremonies, heralding the beginning of a signature element within the Australian Open.
- 2025
Year Two — 113th Edition
Louis Vuitton reaffirms its partnership with the Australian Open, deepening the House's connection to the world of tennis as its iconic trophy trunks accompanied the title presentation.
- 2026
Year Three — 114th Edition
For a third consecutive year, Louis Vuitton accompanies the Australian Open, where its emblematic trophy trunks once again stand alongside the Women's and Men's singles champions on the court.