Victory Travels in Louis Vuitton
Louis Vuitton joins Formula 1® as an Official Partner in a 10-year agreement that places the House at the heart of this journey of champions. Through a parallel quest for innovation, craft and precision, both Louis Vuitton and Formula 1® constantly push the limits of their universes, and their common values will be showcased as a combined ambition to support triumphant human stories.
The starting line
The Formula 1® season kicks off in March in Melbourne, where Louis Vuitton will additionally be the Title Partner of the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025. Present during key moments symbolizing victory, the Louis Vuitton Trophy Trunk will honor the winner’s extraordinary achievement.
Partnership
A DRIVING FORCE
Honoring the pulse of speed and inexhaustible energy that fuels champions on and off the track, Louis Vuitton will play an active role at the most emblematic race destinations, becoming a beacon for athletes and fans alike.
Partnership
The Journey to Victory
From the atelier to the paddock, and up to the finish line, teamwork and creativity are among the values that link Louis Vuitton and Formula 1®, paying homage to the relentless pursuit of victory.
Formula 1® Louis Vuitton Trophy Trunks
The House is proud to unveil an iconic trophy trunk for each circuit of the 2025 Grand Prix™. In a fusion of heritage and innovation, these hand-crafted creations embody the spirit of travel while reflecting the race host city's symbolic colors and distinctive identity, honoring the pursuit of excellence on and off the track.
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