Fashion - Campaigns 01/22

The new Men’s Campaign travels to Africa

Kicking off an around-the-world tour of all five continents, the Campaign travels to Africa and features local talent captured by artists with ties to the region.

The Film

Chapter 1

On the shores of Tangiers, Morocco, photographer Viviane Sassen captures the freedom, inquisitiveness, and imagination that is universally shared by youth worldwide.

Chapter 2

The Collection’s pastels and prints come alive against a backdrop of traditional African motifs in the second chapter of the campaign photographed by Leonce Raphael Agbodjélou.

Chapter 3

Wandering the streets of Chefchaouen, film director Bafic soaks up the nonconformist magic of this “Blue City” in the final chapter of the campaign.

The Collection