Louis Vuitton Visionary Journeys Seoul
Louis Vuitton unveils LV The Place Seoul at Shinsegae The Reserve, a multi-level space where culture, gastronomy, and retail converge in a celebration of creativity and travel.
Visionary Journeys
An immersive exploration of travel, craftsmanship, and heritage, unfolding in themed rooms developed with Shohei Shigematsu-OMA to trace Louis Vuitton's evolution from a visionary trunk-maker to a global House of Culture.
Free admission - reservation required.
Free admission - reservation required.
The Café Louis Vuitton
An elevated moment awaits with Louis Vuitton Pastry Chef and World's Best Pastry Chef 2025 Maxime Frédéric, presenting pastries and barista creations that blend French savoir-faire with Korean creativity, followed by a refined Tea Time reinterpreting the classic ritual.
Reservation recommended.
Reservation recommended.
JP at Louis Vuitton
The restaurant invites guests to discover the cuisine of Junghyun Park, chef of New York's two Michelin star Atomix, as he debuts his first restaurant in Korea, celebrating local flavors.
Reservation recommended.
Reservation recommended.
Le Chocolat Maxime Frédéric at Louis Vuitton
For a smaller indulgence, the Chocolaterie evokes the original Parisian encounter with artisanal confections designed to delight, savor, and share.
The Store
Inspired by the Saekdong palette, the store spans four floors showcasing ready-to-wear, leather goods, watches, jewelry, beauty, fragrance, and a Home area with furniture and Art of Living pieces.
The Shinsegae Capsule
Across Men's and Women's universes, the Shinsegae capsule spans ready-to-wear, leather goods, watches, jewelry, shoes, beauty, and fragrance, with exclusive bags and unique animations for Attrape-Rêves and Imagination scents.