Fashion Eye Sweden

Continuing its exploration of the art of travel, the Louis Vuitton Fashion Eye collection dedicates this striking new volume to Sweden, captured by photographer Julia Hetta. Known for her serene and painterly compositions, Hetta works with polaroid film to capture the elusive brilliance of light in the far North. With an emphasis on texture, long exposure times, and of course, natural light, she evokes the romance of classical painting while reinterpreting it through a contemporary lens. This book unfolds in leperello form, a first for the collection. From seasonal landscapes to fragments of domestic life, Hetta’s vision recalls the works of Nordic painter Vilhelm Hammershøi, transforming everyday scenes into a “soft and theatrical” visual diary. Moss, birch forests and snowy stillness unfold in leperello form alongside portraits to create cinematic collages that defy traditional storytelling and instead deliver a series of impressions that are both intimate and universal. Each title in the series features an extensive selection of large-format photographs, together with biographical information and an interview with the photographer or a critical essay. After the Louis Vuitton City Guides and Travel Books, this third collection presents travel photography with a fashion perspective, as the chosen photographers all infuse their images of great cities, faraway places or dream destinations with their unique vision.