Cologne Perfume Collection
Cologne Perfume Collection
Explore Louis Vuitton’s Cologne perfumes along Ocean BLVD – a vibrant sculpture created in collaboration with artist Alex Israel, that blends the collection’s Californian spirit with the Maison’s savoir-faire.
Ocean BLVD, a 3D masterpiece born from the collaboration between the Maison and artist Alex Israel, comes to life in an animated film – with each quintessential Los Angeles scene presenting a Louis Vuitton Cologne. Embodying the essence of the West Coast, the scenography evokes contemporary Californian architecture, referencing the unique chromatic palette, spirit and inspiration of the featured Colognes.
From morning yoga to a sunset drive, followed by a late-night film in the City of Angels, the Maison’s collection of Cologne perfumes infuses the day with a fresh burst of Californian-inspired fragrance – each exuding a distinctive olfactory mood to accompany every activity.
Multimedia artist Alex Israel explores pop culture as a global visual language, with a deep connection to his hometown of Los Angeles. For his latest collaboration with Louis Vuitton, he imagines a fictional Californian boulevard, infused with the vibrant ambience of the Maison’s Cologne perfumes. Echoing his 2022 oeuvre, Sunset Coast Drive, this exceptional masterpiece reflects a singular aspect of the dreamy LA lifestyle through each inspiring Cologne.
