There are Journeys
that turn into Legends

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Competitors on the court, companions on a shared ascent. Louis Vuitton unveils a new chapter in its iconic Core Values campaign with tennis champions Roger Federer and Rafael Nadal, captured by celebrated photographer Annie Leibovitz.

Enduring Expedition

Climbing the summit of Italy's Dolomites equipped with a signature touch from the Maison, two of tennis's most revered legends, Roger Federer and Rafael Nadal, embark on a journey of ambition, devotion, and discovery.

A Voyage Behind the Scenes

Captured through the lens of renowned photographer Annie Leibovitz, Roger Federer and Rafael Nadal illustrate how each personal journey can reach legendary heights when pursued with determination and a pioneering spirit. Discover behind the scenes of the latest Core Values campaign embodied by the athletes who went from youthful prodigies to global icons.