LV Rouge - Matte Lipstick - 854
Colors
Imagined through a creative dialogue between Nicolas Ghesquière and Dame Pat McGrath, the Collection explores the duality of the Louis Vuitton woman — where contrasting expressions coexist in harmony. Between softness and strength, light and depth, each creation reveals a distinct facet of her identity. The Monogram Infrarouge color story unfolds in a world of contrast and intensity, where color becomes a statement — embodying the undeniable power of presence.
Encased in an elegant matte black metal case and accented with a red lacquered Monogram signature inspired by the iconic Monogram Infrarouge canvas, LV Rouge reflects the House’s heritage and savoir-faire in a precious object designed to last.
Intense pigmentation melds with exquisite sensoriality, bestowing lips with 12-hour longwear*, velvet matte vivid color, immediate moisture and comfort. An invitation to celebrate individuality with endless possibilities, each hue uniquely telling its own story.
A delicate fragrance, inspired by the harmonious blend of Mimosa, Rose, and Jasmine, is exclusively crafted by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud.
*Instrumental test on 30 subjects
(Length x Height x Width)
Bold femininity meets timeless elegance in the iconic Rouge Louis — a rich scarlet red that exudes confidence and the quintessential Louis Vuitton spirit of individuality. Embodying a daring statement of strength and grace, this iconic shade captivates with a fierce allure.
Meticulously selected to care for and enhance the lips, the formula of LV Rouge features an upcycled blend of waxes, evoking the emblematic flowers of Grasse.
- Rose, Jasmine, and Mimosa Waxes: Rich in fatty acids, these waxes melt onto the lips for a sensorial application, providing immediate comfort.
- Hyaluronic Acid Spheres*: Contribute to the smoothing and plumping effect for instantly sculpted lips.
- Fine Pigments: Deliver intense and vibrant color.
- Mineral Powders: Ensure visibly smoother lips and a more luminous matted finish.
* Sodium Hyaluronate
INGREDIENTS: POLYGLYCERYL-2 TRIISOSTEARATE • DIMETHICONE • TRIMETHYLOLPROPANE TRIISOSTEARATE • HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX • TRIHEPTANOIN • SILICA • JOJOBA ESTERS • DIMETHICONE CROSSPOLYMER • COCO-CAPRYLATE/CAPRATE • RICINUS COMMUNIS (CASTOR) SEED OIL • CERA ALBA (BEESWAX) • ETHYLHEXYL PALMITATE • BUTYROSPERMUM PARKII (SHEA) BUTTER • ORYZA SATIVA (RICE) BRAN WAX • ALUMINUM HYDROXIDE • HYDROGENATED CASTOR OIL • BUTYROSPERMUM PARKII (SHEA) BUTTER UNSAPONIFIABLES • PARFUM (FRAGRANCE) • ACACIA DECURRENS FLOWER WAX • JASMINUM GRANDIFLORUM (JASMINE) FLOWER WAX • ROSA CENTIFOLIA FLOWER WAX • SODIUM CHLORIDE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • TRIHYDROXYSTEARIN • PROPYL GALLATE • CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) • SODIUM HYALURONATE • TOCOPHEROL • [+/- CI 15985 (YELLOW 6 LAKE) • CI 19140 (YELLOW 5 LAKE) • CI 15850 (RED 7, RED 7 LAKE)] - IL20670
IMMEDIATELY:
- 12-hour longwear*
- Immediate moisture and comfort
*Instrumental test on 30 subjects
Follow Dame Pat McGrath's tips using the unique Monogram Flower petal-shaped bullet:
- Define Your Cupid's Bow: Create a heart shape below your cupid's bow using the tip of the lipstick for precision.
- Fill in the Upper Lip: Once the heart is defined, smoothly fill in your upper lip to ensure even coverage.
- Apply to the Bottom Lip: For the bottom lip, apply the lipstick outward towards the corners using the same gliding motion for an even finish.
To protect the elegant design of your LV Rouge lipstick, carry it in its velvet travel case.
To clean the case, use a soft microfiber cloth or a gentle sponge with mild soap, avoiding bleach or harsh detergents. Dry thoroughly to maintain its pristine condition.
In line with Louis Vuitton’s approach to mindful and responsible cosmetic development:
- The formula incorporates some upcycled ingredients from perfumery by-products.
- The lipstick case is refillable.
- LV Rouge refills are recyclable.
- LV Rouge outer packaging contains recycled paper and is recyclable.
- We recommend keeping the transparent caps of your lipstick refills, so they remain protected when not placed inside the case – ideal if you like to switch between shades.
