Circular Creativity

As Our Committed Journey continues toward our Regeneration 2030 roadmap, Louis Vuitton advances its Circular Creativity approach across all its creations — integrating environmental optimization throughout the entire life cycle, with durability at the heart of its promise.

Circular Creativity [seur-kiu-leur kri-i-tiv-i-ti] noun

The design and manufacturing of our products are part of an integrated approach that aims to harmoniously reconcile durability and creativity. This continuous improvement initiative is based on eco-design principles, including the optimized use of certified or recycled materials and the extension of our products' lifespan through their repairability.

Eco-designing products

Sustainable Materials

Most of the raw materials used to create and protect our products come from nature — animal, plant, or mineral sources. As these resources are not all renewable, we commit to supply chains that contribute positively to biodiversity and climate. Our priorities are to protect and regenerate natural resources, respect animal welfare, avoid deforestation and desertification, eliminate hazardous chemicals, and reduce air and water pollution.

Objectives by 2030:
100% of strategic raw materials are certified or recycled.
100% of natural and strategic raw materials (cotton, leather, wool, beetroot perfumery alcohol) sourced from regenerative agriculture.

Care & Repair

Designing products that last is a core principle rooted in the House’s heritage of protection and repair. Reparability is integrated from the design stage, and spare parts are preserved to limit the need for new materials. A global network of 11 Client Care & Repair workshops and 400 artisans ensures product longevity and allows creations to be passed from generation to generation.

Objective by 2030:
100% of product categories offer care, repair, or refill services.

Eco-designing windows and events

Fashion shows, window displays and exhibitions showcase the House’s creativity and heritage. Environmental principles are increasingly integrated into their design and production to reduce the footprint of these temporary installations. Scenography prioritizes rented, reused, recycled or certified materials whenever possible, while local partners help reuse, donate or recycle displays after use. These requirements are shared with suppliers during sustainability awareness sessions.

Objective by 2030:
100% of scenography integrate an environmental approach.

Eco-designing digital and media

The Green IT program measures and reduces CO₂ emissions linked to digital technologies, including equipment, data centers and digital services. Key actions focus on lowering energy consumption, extending equipment lifespan and raising employee awareness worldwide. As AI technologies expand, frameworks are being developed to limit their environmental impact. Media activities also integrate carbon measurement through the LVMH's Mike© (Media Impact Key Emissions) tool to guide reduction plans.

Objective by 2030:
20% reduced CO₂ emissions from technology services.

Our Best Practices

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